DoTerra’s Lip Balm
“Build a better mousetrap and they will beat a path to your door.” –Ralph Waldo Emerson. I am always on the hunt for a more natural based and better performing lip balm. I have product loyalty that I fall back on and yet I am still looking for a more “perfect” lip balm. Well, guess…what?!? I have found it! DoTerra’s lip balm is everything that I have been looking for and want in a lip balm. The best part is that I don’t have to change lip balms when I travel to different places or experience the seasons.
As a female, I am into beauty products that make me feel and look good. As a teenager, my favorite products were mascara and lip balm. As an adult, my favorite go to products are still mascara and lip balm. The world we live …show more content…
Rolfe Larson explains that the price must cover all manufacturing and production costs (Chapman, n.d., Pricing Strategies), with an optional small profit, and yet low enough for market penetration. This product is manufactured in large bulk quantities to keep the cost low and uses local farmers and producers for products in the lip balm. DoTerra will offer bulk pricing to resellers in an effort to keep prices low in the resale market and multiple-unit pricing to consumers to encourage sales and consumer promotion.
DoTerra Lip Balm is a quality product that all people should have the opportunity to experience. In setting the price, I wanted to keep low enough for all income levels and yet high enough to make a little profit to reinvest in the lip balm product and operational expenses. In using the natural and organic products, I have employed farmers and producers of organic products. My mission has not only assisted the consumer, but also farmers and producers seeking to make their businesses …show more content…
Whether the temperature is over 100*F or below freezing, or any temperature in between, DoTerra is ideal for every situation and all places in the world.
Local markets, such as Farmer’s Markets and street markets, will have the option to sell DoTerra along side the vendor’s own products. DoTerra will be placed in as many stores and locations as possible for intensive distribution (Editorial Board, 2011, p.148) and immediate-demand purchasing (American InterContinental University [AIU], 2014). Intense promotion focus can be made during more specific times of the year based on location; for example, summer and winter seasons.
Time is important for promotion. While the United States, for the most part, will experience the seasons as a whole, there are specifics to each portion or area of the US. The East, Mid-West, and Northern boundary states can have intense winter storms. These storms can wreck havoc on the lips. During these times, promotions will be increased and encouraged. The southern states on the West side of the US experience intense summer heat. Heat is an enemy to the body, yet we want to have the lips happy and supple. Promotions during this time will be
“Build a better mousetrap and they will beat a path to your door.” –Ralph Waldo Emerson. I am always on the hunt for a more natural based and better performing lip balm. I have product loyalty that I fall back on and yet I am still looking for a more “perfect” lip balm. Well, guess…what?!? I have found it! DoTerra’s lip balm is everything that I have been looking for and want in a lip balm. The best part is that I don’t have to change lip balms when I travel to different places or experience the seasons.
As a female, I am into beauty products that make me feel and look good. As a teenager, my favorite products were mascara and lip balm. As an adult, my favorite go to products are still mascara and lip balm. The world we live …show more content…
Rolfe Larson explains that the price must cover all manufacturing and production costs (Chapman, n.d., Pricing Strategies), with an optional small profit, and yet low enough for market penetration. This product is manufactured in large bulk quantities to keep the cost low and uses local farmers and producers for products in the lip balm. DoTerra will offer bulk pricing to resellers in an effort to keep prices low in the resale market and multiple-unit pricing to consumers to encourage sales and consumer promotion.
DoTerra Lip Balm is a quality product that all people should have the opportunity to experience. In setting the price, I wanted to keep low enough for all income levels and yet high enough to make a little profit to reinvest in the lip balm product and operational expenses. In using the natural and organic products, I have employed farmers and producers of organic products. My mission has not only assisted the consumer, but also farmers and producers seeking to make their businesses …show more content…
Whether the temperature is over 100*F or below freezing, or any temperature in between, DoTerra is ideal for every situation and all places in the world.
Local markets, such as Farmer’s Markets and street markets, will have the option to sell DoTerra along side the vendor’s own products. DoTerra will be placed in as many stores and locations as possible for intensive distribution (Editorial Board, 2011, p.148) and immediate-demand purchasing (American InterContinental University [AIU], 2014). Intense promotion focus can be made during more specific times of the year based on location; for example, summer and winter seasons.
Time is important for promotion. While the United States, for the most part, will experience the seasons as a whole, there are specifics to each portion or area of the US. The East, Mid-West, and Northern boundary states can have intense winter storms. These storms can wreck havoc on the lips. During these times, promotions will be increased and encouraged. The southern states on the West side of the US experience intense summer heat. Heat is an enemy to the body, yet we want to have the lips happy and supple. Promotions during this time will be