Essay about Case Study- Disney Theme Park

1704 Words Aug 16th, 2013 7 Pages
The Walt Disney Company is the world’s largest amusement park operator. It was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Taking on its current name Disney in 1986.
Chapter 1:
Case – Disney Theme Park

Contents I. Case Background 1 II. Statement of the Problem 3 III. Alternatives 3 IV. Recommended Solution 3 V. Answers to the case questions 4 Question No. 1: 4 Question No. 2: 4 Question No. 3: 5 Question No. 4: 5 VI. Leanings 5

I. Case Background

The Walt Disney Company is the world’s largest amusement park operator. It was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Taking on its current name Disney in 1986. And
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For Shanghai Project * Transportation, Disney fact the crowdedness due to the overpopulation in China, especially in the big city. * Competitors, More than 2,000 amusement parks in China, Disney fact the high pressure of competition. * Affordability, Mainland of China CPP lower than Hong Kong, the entry fee must be acceptable.

III. Alternatives

For Shanghai Project
Since more people go to city in east of China for the vacation, Disney could set up the theme park to other city in east of China or cooperate with those existing
Parks to expand its sales of goods and exposure brand and attract people attend them park.

Add Chinese culture element to the goods and building.
Add Pleasant Goat as cartoon characters in China to the theme park since everyone knew it.

IV. Recommended Solution
Disney Theme Parks, encountered several problems at the beginning of the expansion few are: 1. California and Florida’s winter climate. 2. The European currency is fluctuating. 3. In Paris, put non-alcoholic policy in the park to maintain its family image, but German and UK balked, claiming that wine is part of French experience. 4. In Hong Kong, responsibility in the environment because of their fireworks display. 5. An estimated 80 to 95 percent of

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