Case Study Of Break Points: Cycle Meets Snow With Snogo

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Break Points: Cycle Meets Snow with SnoGo
Mattie Schuler
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Home > Break Points: Cycle Meets Snow with SnoGo

Cycle Meets Snow: Hitting the Slopes in a Brand New Way
Man on ski slope with snow bikeIt’s a blue bird day—sun shining, no clouds in sight—and the snow beneath your blades is like satin. You got first chair and are ready to feel the wind up against your jacket. But there’s no need to strap in or grab your poles. Instead, you grab the handle bars and push off, cruising on the three “skis” of Snogo, a new downhill snow bike due to hit the market in early 2016.

“I wouldn’t be on the mountain if it wasn’t for ski bikes,” says Obed Marrder,
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We wanted to merge the best qualities into one.”

Marrder remained unsatisfied with the old school way of ski-biking during his testing, so the shift in design features began there, with the addition of the third blade and the removal of the seat to allow for a standing position. “We’ve had people go from the original ski bike to our bike, and the response is overwhelming,” he says. “We’ve been able to capture an intuitive bike-riding feeling.”

SnoGo creators, Obed Marrder and Chase WagstaffNext, Marrder focused on portability. Most snow bikes are large and heavy, making it hard to hit the trails without advance notice and a couple SUVs. Three Snogos, however, can lie flat in the trunk of a Toyota Corolla thanks to a quick-release disassembly mechanism.

Marrder and Wagstaff also designed the Snogo to be much lighter than current models. “Most snow bikes consist of a regular mountain bike frame with heavy attachments welded on,” says Marrder, who instead created a frame specifically for snow-biking.

The result: a lightweight bike that retains functionality, allowing riders to lean into turns, carve around corners, and shred where they
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