Criteo is a French digital marketing company Founded by Jean-Baptiste Rudelle, Franck le Ouay and Romain Niccoli in 2005. It has 1,700+ employees in 27 offices across America, Europe and Asia-Pacific, serving 9,250+ advertisers worldwide and direct relationships with 11,000+ publishers.
Their added value is based on transparency, customization and performance. As stated by them:
“We use a transparent cost-per-click model and we measure value purely on post-click sales. This demanding model is supported by sophisticated predictive technology. It processes a vast amount of rich purchase-intent data in real-time to identify buyers and deliver dynamically-created ads which are personalized for each consumer”
Some key figures to understand the size …show more content…
The company wants to be present in every step of the marketing funnel: they are big partners with Facebook and Google to improve the awareness campaigns of their customers but are specialized in the acquiring and convert parts. Of course providing detailed measurement of everything which is a key part.
Criteo use Technology and their Engine to acquire new customers using behavioral data and intelligent product recommendations. They use hundreds of data points, including data from your website, from publishers and anonymous data from consumers to determine which are the most likely to buy.
The main characteristics of the Acquiring Strategy are:
• Advance targeting using very complex buyer-intent …show more content…
Some of these capabilities and competitive advantages that boost their Conversion rates are:
• Measured results that are incremental to search and traditional display campaigns
• Individual product recommendations and dynamic ads that increase visibility of the client´s catalog
• High-quality ad placements in all major platforms and premium publishers
• Cross-device Ads including desktop, mobile, social, and e-mail
• Cost-per-click pricing and transparent cost-of-sales optimization
Lastly, as we already mentioned it, Criteo gives a key part of their success of being able to measure everything and provide accurate and simple solutions to follow reports to their customers.
The main characteristics of measurement are as follows:
• Clear and transparent campaign
Their added value is based on transparency, customization and performance. As stated by them:
“We use a transparent cost-per-click model and we measure value purely on post-click sales. This demanding model is supported by sophisticated predictive technology. It processes a vast amount of rich purchase-intent data in real-time to identify buyers and deliver dynamically-created ads which are personalized for each consumer”
Some key figures to understand the size …show more content…
The company wants to be present in every step of the marketing funnel: they are big partners with Facebook and Google to improve the awareness campaigns of their customers but are specialized in the acquiring and convert parts. Of course providing detailed measurement of everything which is a key part.
Criteo use Technology and their Engine to acquire new customers using behavioral data and intelligent product recommendations. They use hundreds of data points, including data from your website, from publishers and anonymous data from consumers to determine which are the most likely to buy.
The main characteristics of the Acquiring Strategy are:
• Advance targeting using very complex buyer-intent …show more content…
Some of these capabilities and competitive advantages that boost their Conversion rates are:
• Measured results that are incremental to search and traditional display campaigns
• Individual product recommendations and dynamic ads that increase visibility of the client´s catalog
• High-quality ad placements in all major platforms and premium publishers
• Cross-device Ads including desktop, mobile, social, and e-mail
• Cost-per-click pricing and transparent cost-of-sales optimization
Lastly, as we already mentioned it, Criteo gives a key part of their success of being able to measure everything and provide accurate and simple solutions to follow reports to their customers.
The main characteristics of measurement are as follows:
• Clear and transparent campaign