Clorox is in the midst of a transitional period, with a paradigm shift from profit growth to creating products which promote “sustainable” growth. Clorox has already proven that it can be successful as its GreenWorks captured 40% of the market on initial introduction and its successful partnership with the most powerful environmental group in the country, the Sierra Club. Clorox, is well positioned to grow in the green market with its established distribution channels, advertising campaigns, and production facilities for its GreenWorks, Brita and Burt’s Bees lines. Despite the volatility of the growing natural product market, the ability of Clorox to focus on customer relationships puts it ahead of its competitors. Increased opportunities
