Case Study Chipotle

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Although there are many Chipotle all across the United States and even expanding to other countries we have recommendations for Chipotle that would help keep it on top. We believe that if Chipotle opened at an earlier time it would increase its revenue. They could introduce a breakfast menu but still keep it simple and keep some of the same regular products. Breakfast is one of the leading factors to create more revenue as Taco Bell as demonstrated along with other restaurants that offer breakfast. Another option is for them to invest in their own farms and harvest more of their own products so they won't run the risk of running out of quality products. Many would say this could eventually lead to a potential loss for farmers. Many already

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