Case Study Chipotle

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Did you get your free burrito? Chipotle gave away free burritos to apologize for being temporarily closed on February 8th. All you had to do was send them and text and they would send you one back for a redeemable free burrito.
The free food is also a plan for Chipotle to get its customers back. Chipotle has taken great strides to make sure its food is safe and sanitary. Chipotle’s founder, Steve Ells, is firm in his belief that they will recover saying, “I’m confident we’ll recover from this and win back our customers.”
Chipotle has also updated their website with information as to how they are making sure their food will be safe to consume. They have taken some drastic steps to improve their food quality including donating $10 million to

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