Even though people around the world can now be seen showing off the latest Canada Goose products, they remain true to its core and sees itself as a maker of functional clothing designed to keep people warm in cold weather. Knowing that not everyone needs the extreme insulation Arctic adventurers need, Canada Goose has created its own trademarked “Thermal Experience Index,” that lets consumers to choose the type of coat they need, be it a lightweight jacket for high intense activities or a field-tested parka for the colder places. Canada Goose sees its customers as real people – as everyday heroes who strive for excellence. They climb mountains, lead expeditions, race dogsleds and live extreme lifestyles – and they do it all wearing Canada
