AMITY SCHOOL OF BUSINESS,NOIDA
TOPIC : Branding decisions of Samsung SUBMISSION OF REPORT : FOR BBA(G) SUBMITTED BY : ISHANT JAIN ENROLLMENT NO. : A3906413291 BATCH : 2013-2016
INTRODUCTION
Samsung Group (stylized as sλmsung) is a South Korean aggregate partnership established by Lee Byung-chul in 1938 with business engages in an extensive variety of items and administrations, for example, data and correspondence gear, gadgets, ship development, entertainment , retail, flight, synthetic, budgetary administrations, et cetera. It is headquartered in Samsung Town, Seoul, South Korea. Striking Samsung modern subsidiaries incorporate Samsung Electronics …show more content…
The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity. Earlier Samsung Electronics Co. used to produce lower-end consumer electronics under a handful of unknown brands. But starting from 2001, Samsung, which had repositioned to focus on building a more upscale image through better quality, design, and innovation, came out with a line of top-notch mobile phones and digital Televisions.
Multi-Branding
Marketting of two or more similar and competing products by the same firm under different and unrelated brands. While these brands eat into each others' sales, multi-brand strategy does have some advantages as a means of (1) obtaining greater shelf space and leaving little for competitor's products, (2) saturating a market by filling all price and quality gaps, (3) catering to brand-switchers users who like to experiment with different brands, and (4) keeping the firm's managers on their toes by generating internal competition.
Brand Repositioning
TOPIC : Branding decisions of Samsung SUBMISSION OF REPORT : FOR BBA(G) SUBMITTED BY : ISHANT JAIN ENROLLMENT NO. : A3906413291 BATCH : 2013-2016
INTRODUCTION
Samsung Group (stylized as sλmsung) is a South Korean aggregate partnership established by Lee Byung-chul in 1938 with business engages in an extensive variety of items and administrations, for example, data and correspondence gear, gadgets, ship development, entertainment , retail, flight, synthetic, budgetary administrations, et cetera. It is headquartered in Samsung Town, Seoul, South Korea. Striking Samsung modern subsidiaries incorporate Samsung Electronics …show more content…
The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity. Earlier Samsung Electronics Co. used to produce lower-end consumer electronics under a handful of unknown brands. But starting from 2001, Samsung, which had repositioned to focus on building a more upscale image through better quality, design, and innovation, came out with a line of top-notch mobile phones and digital Televisions.
Multi-Branding
Marketting of two or more similar and competing products by the same firm under different and unrelated brands. While these brands eat into each others' sales, multi-brand strategy does have some advantages as a means of (1) obtaining greater shelf space and leaving little for competitor's products, (2) saturating a market by filling all price and quality gaps, (3) catering to brand-switchers users who like to experiment with different brands, and (4) keeping the firm's managers on their toes by generating internal competition.
Brand Repositioning