Under the assumption of; if the business should expand its store to a similar market segment area would yield similar success to the benchmark store location. The main tapestry segmentations is used to discover the zip code area that has a similar tapestry segmentation to the Portola’s Costa Mesa store location. Compare among the area of the zip codes 980815, 90808, 92845 and 90603, the mainly tapestry segments of Long Beach city ( zip code 90808) consisted of Pleasantville 74.5%, City Lights 11.6%, and Urban Chic 4.8% from Table 1, are the most similar to the benchmark’s store in Costa Mesa. However, Long Beach, California (zip code 90815), is chosen for the new market for Portola’s the site expansion. The zip code area 90815 also has similar
