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Case Study Behind The Blair Witch

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Case Study/Project1
Pamela A. Shelley
Prof . R. Zornes
CMST 301
Behind the Blair Witch

Behind the Blair Witch

Introduction
In 1999, audiences around the world wandered into a low-budget thriller wondering if the documentary they were about to see was real footage of the last horrific moments of young filmmakers lost in the harried woods of Western Maryland. For over a year, recovered footage about their disappearance had been continuously viewed and updated on the movie’s website and missing persons advertisements depicting the trio’s disappearance had been disseminated throughout college campuses nationwide. Was it real? was it a hoax? America demanded the story and came out en masse to view for themselves.
By utilizing guerilla-marketing …show more content…
Some people weren’t fans of the shaky footage claiming it gave them motion sickness, others couldn’t tolerate the actor’s themselves, and there were a few that just didn’t understand it. The movie, as it turns out, perhaps wasn’t as memorable as its marketing. Regardless of the critics, The Blair Witch Project reached out to audiences through the digital divide and encouraged people to start talking about its story.

Bibliography
Carvell, T. (1999, August 16). How the blair witch project built up so much buzz movie moguldom on a shoestring. Fortune Magazine, Retrieved from http://money.cnn.com/magazines/fortune/fortune_archive/1999/08/16/264276/index.htm
Klein, J. (1999, July 22). Interview the blair witch project. avclub. Retrieved from http://www.avclub.com/articles/the-blair-witch-project,13607/
Rotten Tomatoes. (2013). The blair witch project audience reviews. Retrieved from http://www.rottentomatoes.com/m/blair_witch_project/
The numbers Blair. (2010) The Blair Witch Project.http://www.the-numbers.com/movies/1999/BLAIR.php
The numbers. (2010). Paranormal activity. Retrieved from

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