Barnes And Noble Business Analysis

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Barnes and Noble is a bookstore that sells trade books, textbooks, magazines, newspapers and other content. Barnes and Noble has a total of 1,361 bookstores currently in operation, 700 of these are college bookstores where students can buy a small selection of what a normal Barnes and Noble retail store would, as well as textbooks from the college and an array of specific college related items. When Leonard Riggio acquired Barnes and Noble, it was one store on a city block in the 1970s and within a few years, he transformed it into what Riggio himself called, “The World’s Largest Bookstore” with more than 150,000 textbooks and trade titles. In 1974, B&N was the first bookseller in America to advertise on television. The company began to expand by opening a couple smaller stores as well as buying two local chains and turning them into B&N. One of the companies Barnes and Noble bought was Marboro Books, which gave them a step up into the growing mail-order …show more content…
B&N became a publicly traded company 1993. The company has recently moved into the digital age by using its brand name and reliability to introduce products like the NOOK eReader in addition to several other digital reading experiences. With the NOOK, readers can gain access to books, comics, apps, movies, and TV shows. Barnes and Noble was an obvious choice as a devoted reader, B&N was a choice that proved to be fascinating. This report will lead to a understanding of all of the concepts taught this semester moving them from a theoretical knowledge into real world circumstances. B&N earnings will have gone down due to the interest in printed books decreasing, but they should still be doing well since they made their way into the digital age early on. Barnes and Noble should still be a profitable company since they are one of the biggest Bookseller in the United

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