Case Study Of Pet Paradise Resort And Day Spa

Improved Essays
(Bark N Purr Boarding)
Pet Paradise Resort and Day Spa would be one of our toughest competitors, they are a chain of dog and cat boarding, day camp and grooming locations. They offer climate controlled rooms and extra amenities for the dogs that need extra attention or are just high maintenance. Dogs will even receive ice cream for that special desert. The corporate office is in Jacksonville, Florida, while there are other locations in Arizona, Georgia, Louisiana, New Mexico, North Carolina and Texas. They started out in 2002 and now has over 700 employees and 26 locations. They are a trusted company that have many customers that go back for repeat business. In 2005 they built an airport prototype location in Jacksonville.
Pet Paradise offers:
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This software is designed for the spa and wellness industry and will give us the latitude to grow our business in new directions while being a platform that most of our customers should already be familiar with. Again, ease of use by the client is paramount to booking success. This software will allow our clients to book appointments online, by phone, and to view other offers and services. We will also use phone pay services and provide curbside pick up to maximize ease of use for clients. The business may also be enhanced with the utilization of a POS system. These systems now go beyond just processing transactions. Point of Sale (POS) terminals will offer the ability to integrate the system with QuickBooks to track daily financial information, while capturing customer information and purchase histories. It will also assist in inventory tracking and ordering and streamlining of billing and payroll practices, thus increasing operational efficiency of the business. The system will also be able to be used at various location events and in the future as we incorporate pet pick up, and drop off. Further, utilizing the advanced features of POS will help to save time and prevent inconsistent numbers by automatically syncing data in real time as sales occur. (Angeles, …show more content…
Membership packages will vary, and members will have perks that day guests would not. For example, if our daily rate is $25.00 (which is comparable with other Daytona locations), the annual membership could offer a 3xwk package with an annual fee of $2,500.00, or twice weekly at $1700.00 annually. Corporate and monthly packages. Weekly Stay 3 days and get a bath on Friday specials (so that people are going home with a clean pooch for the weekend, with an optional up-charge for specialty will also be offered. Membership prices will be based on market analysis, and will be limited to increase desirability. For example, a Founder’s Membership may only be offered in the first six months of operation. Going forward, that same level of benefits may cost more for new members. We can limit or extend memberships based on profitability and space. Members will receive a discount on all retail products and

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