Case Study: Bargaining Power Of Prototype
Same would be the case with second generation where target market was properly set, product had a value for the customers but in the end same problem occurs with the company and rather than solving the problem they start thinking for the new product.
Bargaining power of the supplier for the third generation:-
In this situation, if the product is launched successfully, bargaining power of suppliers will be slightly high. The reason behind that the value of the product will be high for the customers because of government restriction on water irrigation and compatible price. Also the company has its distinct value in the minds of customer regarding its quality, after sale services and distribution channel.
Threat of new entrance:-
Wagner had analyzed the market for the first generation and pointed out that many private and government sector’s R&D efforts had been in progress for the purification plant but finally she gave the remarks that our technology was the best amongst all up till that …show more content…
First generation product came into the field-testing phase after the lab test had been completed. Then, why this problem not be shown in that phase? May be that would happen because of careless attitude while testing or may be the product quality in lab test was different from the field–testing product quality? Even then, if product faces odor problem, the management should encourage the ITC technicians to overcome the problem rather converting the face of project in different way.
Same will be the case with second generation product which shows a careless attitude of management as well as lack of strategic vision regarding the project.
Key Success Factors:-
If we take a birds view of the case, we can easily assess that innovation, entrepreneurial activities, knowledge sharing and dissemination are the four active participants that guides ART towards the success story. Corporation has an urge to achieve competitive advantage over rivals through these factors. CEO advice of tinker time is an example of the innovative vision of the corporation.
Key drivers of change in selected industry:-
After the two failure of purification water project, now the company stands on a crucial point regarding the decision of investment on the landscape irrigation