Barco Projection Systems
Decision case
Company Background:
Barco Projection systems is the second largest division of Barco N.V Headquartered in Belgium. This specific division was formed to pursue the technology of video projection. It designed manufactured and sold sophisticated video projectors for industrial use and applications. Those projectors can be used to project images and information on to large screen. What makes BPS stands out is their scan rate, which measure the speed at a projector was able to process electronic signal. BY 1989, BPS has 3 lines of projectors: those are Video, data and graphics, projector and they are the leaders in the entertainment, training and presentation market. The company is currently obtaining 55 …show more content…
The company is also actively upgrading their system and matching their scanning frequency along with the most recent technology or devices.
According to table c: BPS takes on more than 55% of the market share for the highly sophisticated video projector, this is a very great sign as we can see that they have built the customer loyalty and reputation
Weaknesses:
Consumer friendly: it is known that BPS has good reputation among the dealers however they lack customer friendliness, it has been complaint by the end users that sometimes BPS projectors are very complex to use and understand. Those kinds of complexity slow inefficiency and at the same time can potential hurt its sales.
Mistakes:
The reliance on the Sony’s component, it is very scary that BPS is replying on Sony as their source of the part …show more content…
Continue the development and introduce BD700 on time, let everything go with the schedule. The engineer must keep on working on all those projects and release them on time. Although the new released product is still inferior than the Sony 1270, BPS can show that they have commitment for the customers and delivered the promise of the pre-orders. It will boost up the morale of the dealers, the company and the with the new released product,
Even if changes are needed we still need to wait until the official launch of Sony’s product, changing price first need to wait until the official launch of Sony’s product. Depending on their pricing strategies and consumer reactions to make adjustment accordingly. In the competitive industry of projectors, and electronics there is no surprise that your competitor might create a product better than yours. The last thing BPS needs to do is to allow itself to be misled by the rumours, changing pricing or product strategy
Decision case
Company Background:
Barco Projection systems is the second largest division of Barco N.V Headquartered in Belgium. This specific division was formed to pursue the technology of video projection. It designed manufactured and sold sophisticated video projectors for industrial use and applications. Those projectors can be used to project images and information on to large screen. What makes BPS stands out is their scan rate, which measure the speed at a projector was able to process electronic signal. BY 1989, BPS has 3 lines of projectors: those are Video, data and graphics, projector and they are the leaders in the entertainment, training and presentation market. The company is currently obtaining 55 …show more content…
The company is also actively upgrading their system and matching their scanning frequency along with the most recent technology or devices.
According to table c: BPS takes on more than 55% of the market share for the highly sophisticated video projector, this is a very great sign as we can see that they have built the customer loyalty and reputation
Weaknesses:
Consumer friendly: it is known that BPS has good reputation among the dealers however they lack customer friendliness, it has been complaint by the end users that sometimes BPS projectors are very complex to use and understand. Those kinds of complexity slow inefficiency and at the same time can potential hurt its sales.
Mistakes:
The reliance on the Sony’s component, it is very scary that BPS is replying on Sony as their source of the part …show more content…
Continue the development and introduce BD700 on time, let everything go with the schedule. The engineer must keep on working on all those projects and release them on time. Although the new released product is still inferior than the Sony 1270, BPS can show that they have commitment for the customers and delivered the promise of the pre-orders. It will boost up the morale of the dealers, the company and the with the new released product,
Even if changes are needed we still need to wait until the official launch of Sony’s product, changing price first need to wait until the official launch of Sony’s product. Depending on their pricing strategies and consumer reactions to make adjustment accordingly. In the competitive industry of projectors, and electronics there is no surprise that your competitor might create a product better than yours. The last thing BPS needs to do is to allow itself to be misled by the rumours, changing pricing or product strategy