Essay on Case Study-Barclays

3241 Words Dec 23rd, 2011 13 Pages
BARCLAYS: MATT BARRETT’S JOURNEY – WINNING HEARTS AND MINDS
I. DISCUSSION QUESTIONS, CASE INTRODUCTION AND KEY POINTS Introduction The case covers the introduction of Matt Barrett as CEO of Barclays and the changes he introduced to the organization to maintain its competitive position within the retail financial services industry. In an increasingly competitive environment, Barclays is losing ground due to its lack of data-driven actions and small global presence. The case outlines the actions taken by Barrett to transform some of the key characteristics of Barclays’ corporate structure, and concludes by presenting the challenge he will face in getting management buy-in in order to implement his vision. The key challenges that Barclays
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BARCLAYS |2

BARCLAYS: MATT BARRETT’S JOURNEY – WINNING HEARTS AND MINDS
3. Relocation abroad requires high infrastructure costs. 4. Locating Barclays’ and its customers’ assets across multiple currencies exposes both to fluctuations in exchange rates. 5. Failed expansion into foreign market might damage brand image and alienate new customers. Opportunities 1. Increased global reach and brand presence. 2. Diversified risk. 3. Possibility to create new revenue streams through new customer acquisition. 4. Gain first mover advantage in emerging markets. 5. Increases attractiveness of Barclays to multinational corporations. b. The Industry Environment Definition: An industry is a group of firms producing products that are close substitutes. In the course of competition, these firms influence one another. Typically, industries include a rich mixture of competitive strategies that companies use to pursue above-average returns. In part, these strategies are chosen because of the influence of an industry’s characteristics. Compared with the general environment, the industry environment often has a more direct effect on the firm’s strategic competitiveness and above-average returns. The industry environment is the set of factors that directly influences a firm and its competitive actions and competitive responses. Porter’s 5 Forces Model is a powerful tool for understanding the dynamics amongst the five key factors that

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