Case Study : Bank Of America Essay

993 Words Oct 9th, 2016 4 Pages
Bank of America
Part C: External Analyses
1. Identify the company’s external opportunities and threats.
The external opportunities for Bank of America include: expansion into other countries, and mergers, acquisitions. The external threats to Bank of America is competition from other banks, and government regulations changing. (Bank of America SWOT Analysis, USP & Competitors)

2. Construct a Competitive Profile Matrix (CPM) for the company. A CPM evaluates the competitive position of a company in a given industry and looks at the company’s critical success factors.

Bank of America Wells Fargo JP Morgan Chase
Critical Success Factor Weight Rating Score Rating Score Rating Score
Advertising 0.15 4 0.6 4 0.6 3 0.45
Customer Service/Loyalty 0.28 3 .84 2 0.56 3 0.84
Accessibility 0.2 3 0.6 2 0.4 2 0.4
Global Expansion 0.12 2 0.24 2 0.24 2 0.24
Market Share 0.11 4 0.44 3 0.33 4 0.44
Brand Reputation 0.14 3 0.42 4 0.56 4 0.56
Total 1 3.14 2.15 2.93

3. Develop an External Factor Evaluation (EFE) Matrix. An EFT summarizes the results of an external audit.
Opportunities Weight Rating Weighted Score
Expansion in other countries 0.12 2 0.24
Diversifying portfolios for customers 0.17 4 0.68
Growing credit card value 0.29 4 1.16
Mergers and acquisitions 0.11 3 0.33
Threats
Changing Government regulations 0.15 3 0.45
Competition from other banks 0.16 2 0.32
Total Weighted Score 1.00 3.18

Part D: Internal Analyses
Strengths
Market Recognition
BOA is one of the…

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