Case Study: Atlantic City Casino Hotel

Decent Essays
Years of experience in the Atlantic City casino hotel and timeshare marketing industry has helped Ronald develop an instinctual professional marketing and direct consumer interaction aptitude. After entering the experiential job market, he has used these skills to successfully promote brands such as PNC Bank, Capital One, Xfinity, Sunoco and Coke.
His favorite event aspect is when he presents a brand solution in a way that entertains, creates an awe-inspiring moment or otherwise forms a positive impression with an activation target. In the tradeshow and experiential industry, his aspiration is to fulfill activation management responsibilities while advancing his education and pursuing his passion -- marketing.
Ronald also dabbles in epicurean

Related Documents

  • Improved Essays

    When Seminole casinos in Florida were first inaugurated in the mid 20th Century, they were a source of pride for the Seminoles because they innovated on indigenous economic development, and, in doing so, made the indigenous group more autonomous through the influx of gambling revenues. Although Seminole casinos have spurred controversies over indigenous ethnic authenticity, these establishments have been and remain vital in re-defining the ethnic group’s political and economic sovereignty under an assimilated modern context. The capitalist nature of the casino business presents a stark contrast to the popular connotation of the humble, isolated Indian. This contradiction is discredited, however, with Jessica Cattelino’s concept of the fungibility…

    • 1028 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Introduction: Wynn Resorts, Limited is a company led by CEO Stephen A. Wynn that runs five-star luxury type resorts, hotels, and casinos ranking 477 in the Fortune 50(477. Wynn Resorts). Common to the United States, Wynn Las Vegas and Encore are two large luxury hotels spanning over 4,700 rooms and suites for guests as well as featuring 186,000 square feet worth of casino, and 34 food and drink places, a golf course, luxury vehicle dealership, shopping, night clubs, and beach access. Wynn Resorts is also part owner (72%) of Wynn Macau, Limited located in China. This location in China only features around 1,000 suites, however is home to a much larger casino ranging 280,000 square feet, eight places to eat, shopping, fitness clubs and spas,…

    • 1538 Words
    • 7 Pages
    Great Essays
  • Superior Essays

    Portman Hotel Case Study

    • 1525 Words
    • 6 Pages

    DIAGNOSIS 1. What is the PV system trying to accomplish? What are its business goals? (.5 point) The Portman Hotel was trying to bring the personal attention to detail and service that is commonly found in Asian luxury hotels, to the American hotel scene (Heckscher, 1986).…

    • 1525 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Aloft Hotel Case Study

    • 838 Words
    • 4 Pages

    Garryck Hersh Aloft Hotels November 27, 2017 Introduction to Hospitality Garryck Hersh Mrs. Lamae Koogler Introduction to Hospitality November 27, 2017 Aloft and Marriott Hotels Andre Balazs once said, “All good hotels tend to lead people to do things they wouldn't necessarily do at home.” Marriott Hotels are a parent company to Aloft Hotels. Most of the Marriott Hotels are designed towards older generations and appeal more to the, while Aloft is more geared toward the millennial generation and include amenities that appeal to us.…

    • 838 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    TITLE W Hotel Bali: A Wonderful Dream Hotel In Seminyak LEAD PARAGRAPH Many people like to stay in Seminyak when traveling in Bali, and they are right, as Seminyak is one of the most vibrant districts in Bali, with many medium and high-end shops, restaurants and accommodations. It is also close to Bali’s most popular beaches, such as Kuta and Seminyak beaches. There are so many options of accommodation to choose in the area, but if you want to stay in a 5-star beachfront hotel, there is no doubt that W Hotel is a top choice. PARAGRAPHS A world-class hotel ‘W’ is one of the most premium and fanciest hotel chains in the world.…

    • 1369 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Hallyu Phenomenon Essay

    • 1004 Words
    • 5 Pages

    Branding opportunities that has the potential for reaching larger audiences resulting in a greater brand impact should be considering.(Horrigan, 2010) Advertising agencies should consider how to adopt branded content strategies for their tourism client that have the potential to create a bigger impact. Also the strategic development and alliance building or the implementation of them is not really considering. Branded entertainment is the latest industry term that has properly adopted a proper strategic perspective throw the creation of symbolic place has we can see in the table. But also by developing more and more opportunities for the consumer.(Horrigan, 2010)…

    • 1004 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Abstract— The Hotel industry is a typical service focus business. It has been driven by tourism in Singapore for the past few decades. Facing intensive competition, hotels not only offer just a place to live away from home but a kind of customer satisfaction through expected services. Shangri-La Hotels and Resorts belong to the luxury hotel sector and a leader in the upscale hotel industry; it continues to face competitions from its rivalries. This paper discusses the Shangri-La Hotel and Resorts new branding challenge and opportunities, managing and sustaining of the brand equity.…

    • 1478 Words
    • 6 Pages
    Great Essays
  • Superior Essays

    Novotel Hotel Case Study

    • 1041 Words
    • 5 Pages

    TITLE Novotel Bandung: A Quality 4-Star Hotel On A Central Location LEAD PARAGRAPH Are you in Bandung and looking for a reputable 4-star hotel? A hotel in the heart of Bandung, with comfortable bedroom, delicious foods and free bike rental, isn’t it an ideal hotel to you? Well, there is a hotel in Bandung that has all these amenities. It’s Novotel Hotel Bandung. PARAGRAPHS Central location Bandung is the capital of West Java Province, which is only about 3-hour drive from the Indonesian capital of Jakarta.…

    • 1041 Words
    • 5 Pages
    Superior Essays
  • Great Essays

    Ecotel Hotel Case Study

    • 3615 Words
    • 15 Pages

    ACKNOWLEDGEMENT It is my pleasure to thank all those who helped me and made my project work a success. I would like to thank my parents who made this research possible and for extending their moral support and patience. I like to thank the Principal of our Institution, Prof. Parvardhavardhani Gopalakrishnan as well as the Project coordinator, Prof. Y.G. Tharakan, for all the patience and guidance provided to me throughout the dissertation period. I take this opportunity in expressing the sense of gratefulness to Mrs. Shreelatha Rao and my faculty mentor Mr. for their time and guidance. I would also like to thank Mrs. Jyothi Mallya, our college librarian and her staff for providing me access to the facilities in the library.…

    • 3615 Words
    • 15 Pages
    Great Essays
  • Great Essays

    Hilton Hotel Case Study

    • 2681 Words
    • 11 Pages

    Company Profile Conrad Hilton founded the hotel in 1919. Dallas Hilton was the primary hotel to put up with the name Hilton in the year 1925. Hilton Hotel is one of the leading hotel brands in the world. It places importance on business and leisure time travel within the locations of the major cities on the globe. The hotel positions its business near airports and holiday resorts in popular destinations all over the world.…

    • 2681 Words
    • 11 Pages
    Great Essays
  • Improved Essays

    Companies are struggling with determining what paths they should take in their marketing campaigns. Today’s consumers are less effected by advertisements, they have become immune to commercials and no longer read newspapers or magazines. There are theories and marketing techniques that have been developed in order to determine; how to attract new customers, how to create brand loyalty, how to influence consumer to consumer relations, and what is the best way to market to the “new age” consumer. This paper evaluates a form of marketing, that has potentially solved these issues, known as experience marketing. Experience Marketing has been defined in many different ways.…

    • 1396 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    The Success Hotel Case

    • 824 Words
    • 4 Pages

    The main legal issue in this scenario is whether Elena can sue The Success Hotel for the loss of her property valuables on the very last day of her stay in the hotel. The general principle of law relating to this issue is the exemption clauses being put up by the management of this hotel. This hotel has many signs that tells the management will not be responsible for the valuables lost if these items are not given to the front desk for safe-keeping, these are the exemption clauses made by the hotel which is a contractual stipulation that seeks to exclude the liability of one party to a contract.…

    • 824 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Perfect Hotel Case Study

    • 939 Words
    • 4 Pages

    TITLE Enjoy High-End Luxury At Austria Trend Hotel Savoyen Vienna LEAD PARAGRAPH Located in the Landstraße at Renwig 16, Austria Trend Hotel Savoyen Vienna is a luxury 4-star hotel that is most suitable for business travellers and those travelling for pleasure. If you like quietness, nature, culture and the opportunity to be close to the city centre then this is the perfect hotel for you. If you fancy having Belvedere Palace and the Botanical Gardens as your back-garden and the possibly of bumping into Jude Law, then I would advise you to read on. Austria Trend Hotel Savoyen Vienna is located perfectly next to Rennweg Train Station which is 2 tram stops away from the Ringstraße Boulevard, which is the centre of Vienna. If you prefer…

    • 939 Words
    • 4 Pages
    Great Essays
  • Improved Essays

    Revenue management is selling the right product to the right price to the right people to the right place through the right channel . It helps to predict the demand of a consumer to optimize inventory and the availability of price for increasing the revenue growth . Revenue management is not mean to sell a room today at lower price to sell it tomorrow at higher rate . It means to sell a room at lower price today if it doesn’t meet higher demand Revenue management helps to gather information about the market condition . It’s a long term strategy which takes all revenue , consider with their profitability and sell low price even in high demand period .…

    • 871 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Executive summary: Introduction: 1.1 History According to (Starwoodhotels.com, 2015) Sheraton Hotels & Resorts has opened its first hotel in 1937. With worldwide destinations, innovative programming and commitments to its guests make Sheraton remains at the forefront of the industry for more than seventy years. Along with adapting, updating and changing of times, Sheraton still maintains its values that began many years ago.…

    • 1180 Words
    • 5 Pages
    Improved Essays