Essay on Case Study Analysis : Genzyme Corporation

981 Words Oct 31st, 2016 4 Pages
Genzyme Corporation

Environmental Analysis

By Dinithi Fernando
S00177109

Executive Summary
This report presents a decisive analysis of internal and external environments of Genzyme Corporation prior to its acquisition by Sanofi Plc. The analysis of environments is measured with the help of SWOT analysis, PESTEL analysis and Poter’s five force analysis. Moreover, this report also hit upon some problems that the company had to encounter while running the business in changing environment and recommendation as how Genzyme could sustain their independency through improving their production strategies.

Contents
TABLE OF FIGURES 4
INTRODUCTION 5
OBJECTIVES AND RESEARCH METHODOLOGY 5
IDENTIFICATION OF MAIN ISSUES 5
ANALYSIS AND EVALUATION OF ISSUES/PROBLEMS 6
SWOT ANALYSIS 7
Strengths 7
Experienced business units 7
High pricing 7
Weaknesses 7
Poor Strategies 7
Careless manufacturing methods 7
Opportunities 8
Smaller target market 8
Easy insurance reimbursement 8
Market exclusivity 8 barriers of market entry 8
Support from European Union 8
Threats 8
Increased competition 8
POTER’S FIVE FORCES ANALYSIS 9
Bargaining power of buyers 9
Threat of Substitutes 10
Bargaining power of supplier 11
Threat of new entrants 11
PESTEL ANALYSIS 12
Political/ Legal 12
Economic 12
Social 12
Technological 13
Environment 13
Legal 13
RECOMMENDATIONS 13
REFERENCE 14

TABLE OF FIGURES
Figure 1 Genzyme 's Stock Price 2009 5
Figure 2 Poter 's Five Forces 8
Figure 3 Pricing…

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