Case Study Analysis: Chipotle Mexican Grill

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Register to read the introduction… Therefore, the company will continue to target the same customer segment for both products. Essentially such as a strategy could lead to some product cannibalism as customer may choose one restaurant over another for given meal. On the other hand, Chipotle is likely to increase it sales volume per customer by offering tow different products. Due to the fact that customer prefer variety and do not frequent Chipotle for every meal, ShopHouse will not be perceived as a replacement but rather than it will be seen as an addition option to be consider amongst other competition.
Question 2 SWOT Analysis

Strengths | Weaknesses | - Serving a focused menu that includes dishes which they cook best.- Using high-quality raw ingredients and classic cooking methods to create great tasting, reasonably priced dishes.- Serving orders quickly by various ordering methods.- Customized dishes.- Creating an operationally efficient restaurant with an aesthetically pleasing and
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| - Supply-demand imbalance in organic products and naturally raised meats which is the demand exceeds the supply.- Rising market prices for organically grown ingredients and naturally raised meats.- Strong competitors: Taco Bell, Moe’s Southwest Grill, Qdoba Mexican Grill…- difficulties in finding new supplies for new kinds of ingredients (in the case of the ShopHouse model).

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