Amazon Inc.: Creative, Innovative And Entrepreneurial Company

Improved Essays
Case Question #1
Amazon Inc. can be described as nothing less than a creative, innovative, and entrepreneurial company. These three terms take a role in the definition of management. Amazon has taken over the market in the past few years, leaving various companies such as food and clothing stores in shock. With this company growing at a fast rate one can only assume the employees of Amazon play a significant role in their success. Although, since Amazon has been put in the spotlight in recent years this can cause a cut-throat feel for their employee's to apply the three key terms of management to their work each day. If certain employees can't keep up with the hasty growth of the company they may find somebody else that can.
There are both
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"He calls the company culture 'friendly and intense, but if push comes to shove we'll settle for intense.'" Obviously, Jeff's process is working because his "attitude played a large role in building a retail powerhouse with a market capitalization of $250 billion." If Amazon is such a successful company why wouldn't everyone strive to be employed there? Turns out that Amazon is not such an uplifting place as it's portrayed in the customers' point of view. Employees have stepped forward to say, "at Amazon, workers are encouraged to tear apart one another's ideas in meetings, toil long and late, and held to standards that the company boasts are 'unreasonably high.'" Bo Olson who is a former book marketer for Amazon confronted that, "you can walk out of a conference room and you'll see a grown man covering his face," he also says," nearly every person I worked with, I saw cry at their desk." From these statements alone it is found that Amazon is not a happy place to work. Although, as soon as Jeff Bezos took notice of this article, he had something else to say. Mr. Bezos shockingly had denied what was confronted in these articles. The truth behind these controversies is left unknown to what kind of company Amazon actually is. What we do know about Amazon is that …show more content…
For instance, Amazon values variable expenses. Variable expenses are when you only pay for the computing resources that are actually consumed. This is an advantage because businesses do not have to waste large amounts of money on computing resources they are not actually going to use. Another advantage Amazon has is they do not guess on infrastructure capacity needs because they use cloud computing—customers only pay for the capacity they use. Also, since Amazon provides cloud computing services, resources that would normally take weeks to receive are received within minutes. Other than these three straight forward advantages, Amazon is known to be a reliable company. For example, Amazon Prime guarantees two day free shipping, when customers order Prime they know exactly when their package will arrive. To relate Prime to cloud computing customers can rely on a secure service that consists of low prices because Amazon has branded itself. Amazon's cloud service is innovating the way people do business, which is keeping them at the

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