Case Study About General Electric Essay

8933 Words Mar 24th, 2013 36 Pages
CASE 22

Jeff Immelt and the Reinventing of General Electric[1]

On April 25, 2012 Jeff Immelt, chairman and CEO of the General Electric Company, presided over the company’s annual shareholders' meeting in Detroit, Michigan. As representatives of the “99 Percent Movement” protesting GE’s low rate of corporate tax were ushered from the hall, and GE’s board members and corporate officers took their seats, Immelt reflected on his eleven years as head of GE.

Immelt knew that taking over from Jack Welch—”living legend” and “best manager of the 20th century”—would be a difficult challenge. Little did he know just how tough his job would be.

Four days after Immelt took over the chairman's suite, two hijacked airliners crashed into
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|General Electric Consolidated |
|Revenues |147.3 |150.2 |156.8 |182.5 |172.5 |151.6 |
|Net earnings |14.2 |11.6 |11.0 |17.4 |22.2 |20.7 |
|Cash from operating activities |33.4 |36.1 |24.6 |48.6 |43.3 |31.5 |
|Cash used for investing activities |19.9 |32.4 |43.0 |(35.4) |(69.5) |(52.6) |
|Return on average equity |11.9% |12.1% |11.6% |15.9% |20.4% |19.8% |
|Stock price range ($) |21.65-14.02 |19.70-13.75 |17.52-5.87 |38.52–12.58 |42.15–33.90 |38.49–32.06 |
|Year-end closing stock price ($) |17.91 |18.29 |15.13 |16.20 |37.07 |37.21 |
|Total assets |717.2 |747.8 |781.8 |797.8 |795.7 |697.3 |
|Long-term borrowings |243.5 |293.3 |336.2 |330.1 |319.0 |260.7 |
|Total employees |301,000 |287,000 |304,000 |323,000 |327,000 |319,000 |
| US

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