Case Study: A Sinking Apple

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A Sinking Apple When you think of Apple, what are the first things things that come to everybody 's mind? Effortlessly, Apple enthusiasts would say; innovation, creativity, cutting edge technology, and Steve Jobs. When Steve returned to his rightful place in 1997 as interim CEO and in 2000 as CEO, he had to turn his beloved company back to its’ fundamental roots. He believed the success of the company depended on bringing the design of the products and the technology of the products to work in tandem. Jobs also pushed for the integration of the software and hardware to work just as closely together. The biggest thing he believed was the that the success of the products and the company depended on creativity, simplicity, and perfection. All …show more content…
In 2015 they released the Apple Watch, a smart watch that paired with your smart phone. The watch then did tasks that the phone could do but on your wrist. Apple Watch took five years to develop and get on the market, while there competitors Lg beat them to a much simpler and creative watch. They 've started to follow, instead of lead, causing them to start loosing there grip on the forefront of technology. In the recent years every Apple product released, other than the Apple Watch, has been either an improved version of an existing product or slight changes to the aesthetics of the product. When Apple release the iPhone 6 both version had a nightmarish flaw… they bent in your pocket. All this happened because the structure of the device was weak in one point at the top of the phone. When people sat down they sat on that weak spot of the phone making the phone bend. That caused a stunning amount of people to grab thier online pitchforks and start to belittle Apple in their …show more content…
Every person with a high ranking title at Apple got hired to have a quality just like Steve. Jonathan Ive is the Chief Design Officer that was hired because he had the perfectionist style of design that Steve liked. Tim Cook who is now the CEO was hired as the top Operation Manager because he and Steve shared the same ideals when it came to the logistics of running Apple. Together Ive and Cook make up a version of Steve, but separate they are great people working for an outstanding company. That being said, you’re still missing the captain of the ship. The two half’s of Steve are sitting at Apple not motivating employees to make something great for the next generation of the

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