Case Study: A Cheaper J. Crew

Decent Essays
MG 800: Strategic Management
Professor. Roberta Harris
A Cheaper J. Crew Case Assignment

Q1. Five distinct competitive strategy approaches are as follows:
a. A broad differentiation strategy: looking separate the company’s product and service offering from rivals’ in way that will interest a wide range of purchasers.
b. A focused (or market niche) strategy based on lower cost: concentrating on a narrow buyer segment and outcompeting rivals by serving niche members at a lower cost than rivals.
c. A focused strategy based on differentiation: focusing on a thin purchaser fragment and outcompeting rivals by serving specialty individuals at a lower taken a toll than adversaries
d. A low-cost provider strategy: endeavoring on a limited purchaser
…show more content…
A best-cost provider strategy: giving customers a good value for the money by joining a good product characteristics at a lower cost than adversaries. Excellent product attributes at a lower cost than rivals; the target is to have the most reduced expenses and products and services with practically identical traits

Q2. Strategic group mapping is something that is used to display the competitive positioning that occupies the rival firms in the Industry. This is one aspect which helps to identify an organization to analyze the industry competitive structure. The level of J. Crew is in the high fashionable clothing. It’s a competitive company with ANN INC. It stands in the price point level.
We could identify the construction of strategic group maps by considering the following aspects:
a. Analyzing and identifying the overall industry competitive characteristics which is the unique in the industry.
b. We must identify the product-line breadth like wide or narrow and also the price and quality like high, medium and low. And also the geographic
…show more content…
Secondly leverage core competencies and resources, like partner with supply chain management firms and broaden customer segment. They must concentrate on advertising their products and improve their uniqueness qualities. The mission statement is High standard of lifestyle, Quality and Customer service. Other than this if they could think of other level people so that they can concentrate on all the types of people. They must improve the plan of widening of the branches in other countries like Asia and Europe. And one of the fine generic strategies stand as a change in achieving competitive advantage that can deliver if it is executed in a right

Related Documents

  • Decent Essays

    The generic strategy I’ve selected for JC Penney is the best cost provider strategy. JC Penney can provide value for its customers by using the best cost provider strategy and giving the customer a higher end product at a lower cost. The retail market is very competitive and has a broad range of competition from Sears, Macys and Nordstrom. The best cost strategy works well when the target customer is extremely price sensitive and small changes in price bring about large changes in sales volume (Turner, 2010).…

    • 277 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    Medus Valley Swot

    • 506 Words
    • 3 Pages

    The SWOT analysis is important for any company. It is necessary to run a SWOT analysis throughout the life of a company. The Main SWOT analysis will stay the same. There will be SWOT changes throughout the lifetime of the company.…

    • 506 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    Today, organizations have many generic strategies they can use to develop and sustain their competitive advantage. The purpose of all these strategies is to differentiate one company from its competitors in an effort to become the most favored among consumers and ultimately the most profitable. Because of the economic downturn in 2010, most retailers aimed to be low-cost providers and adopted this as their generic strategy for competition. However, for some retailers, this was their approach from the beginning of their business venture.…

    • 713 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Every company’s goal is attain profitable growth. The growth can be attained through expanding product categories, market, geography, etc. The growth can be attained through product category expansion, market expansion, geographic expansion, etc. The expansion strategy should align with brand’s value proposition and it shouldn’t alienate core customer base. Some companies launch new brand while others expand the existing brand, but the success is never guaranteed.…

    • 236 Words
    • 1 Pages
    Decent Essays
  • Superior Essays

    Mission Statement Our original strategy was to focus on our traditional and low-end markets. We decided that all products needed to shift over time to be in line with traditional and low end consumer preferences. Our plan was to keep R&D and other costs as low as possible so that we could have low prices as part of a niche cost leader competitive strategy. We planned to increase automation for Cake and Cedar in order to lower production costs.…

    • 1099 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Product Line Strategy: - Product innovation i.e. UA designed Cold, Heat and All Season gear to meet the extreme temperature conditions that their clients were facing. - In-house marketing and promotions department. - Increase floor space exclusively to UA products in major accounts. -…

    • 705 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    In marketing, it is mandatory to know one’s audience or market. There are multitudinous things to consider when identifying a target market. It is vital to understand the wants, resources, and buying habits of the habitué. With the help of market segmentation, large groups of people in a market are broken down into smaller groups. By using segmentation, it is more facile to define and cater to a specified group of people.…

    • 832 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Due to the constant restructuring in the health care industry, organizations are embracing strategic management to keep up with competition and stay afloat. This has been possible due to organizations’ commitment to anticipate environmental changes. Health care organizations are thus using business strategies to ascertain how to compete in their individual markets. However, while trying to develop strategies, organizational strategists have to consider how to achieve the impacts of the strategies, expand such impact, as well as how to organize to get the strategy done and at what cost. 6.…

    • 1019 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group. • single-segment concentration • product specialization • market specialization • selective specialization 12. Company X's principal strength is its inbound and outbound logistics system; its relative weakness, however, is after-sales service. Its competitor, Company Y, however is often plagued with lagging shipments and an inflexible distribution setup. Company Y remains successful because it maintains a fully staffed service department and, as a result, the company is known for its dependable service.…

    • 1398 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Parnell (2014) defines corporate strategy as the approach that a firm’s executives use to guide the firm’s direction (p. 151). The text discusses three different strategies: growth, stability, and retrenchment. A firm that is focused on increase its market value or revenue is said to have a growth strategy (Parnell, 2014, p. 153). Home Depot’s corporate approach is the growth strategy, demonstrated by its increasing revenue. Home Depot’s 2015 Annual Report (2016) states that Home Depot’s revenue increased by 6.4% over the previous year (p. 1).…

    • 657 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    In case of Domino’s Pizza Inc., the strategy they have adopted is product differentiation and innovation in the core products and technology. Product differentiation is a strategy…

    • 832 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The marketing planning process involves the development of objectives and specifications for how they will be accomplished. There five steps in the process. 1. Determination of organisational objectives The basic objectives or goals, are the organisational starting point for marketing planning.…

    • 706 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    I. Introduction In answering these questions we will look at what sets Magnum ice cream apart from its competitors, what values do they provide,how it is different from competitors and what differentiation strategies lead to competitive advantage to deliver superior value to customers. We will then discuss the differentiation strategies that were exercised by Magnum ice cream and how they positioned them in a highly competitive market. We will also look at the major avenues for developing a competitive advantage based on differentiating a company’s product or service offering from the offerings of rivals in ways that better satisfy buyer needs and preferences. We will then analyse the factors that contributed to the decision of Unilever to position…

    • 702 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Theoretical Part Market Entry strategy In internationalization process, companies implement various number of ownership strategies which determined the institutional form in market entry, formulation of ownership strategy depends on many factors; the situation of transaction costs – covering it in exporting process, share it with partners or to own facilities in targeted market- , economic of scale and scope, fiscal advantages, currency changes, decreasing political resistance, capital involvements of partners and intensity of partner involvement. Ownership strategies include; exporting, licensing and franchising agreements, production agreement, those previous strategies usually used to cover the transaction costs of national market when it…

    • 1589 Words
    • 7 Pages
    Improved Essays
  • Decent Essays

    4.1 Propose a suitable structure for a strategy plan that ensures appropriate participation from all stakeholders of Coca-Cola Company. The core spirit of organizational plan is the action of a series of parameters that decide the partition of labor and the accomplishment of coordination and management. Every time keeping in mind the organizational requirements of the Coca-Cola Company, following is the suggested strategy plan ‘Matrix Organizational structure’ based on the grouping and the market & functions.…

    • 1197 Words
    • 5 Pages
    Decent Essays