Professor. Roberta Harris
A Cheaper J. Crew Case Assignment
Q1. Five distinct competitive strategy approaches are as follows:
a. A broad differentiation strategy: looking separate the company’s product and service offering from rivals’ in way that will interest a wide range of purchasers.
b. A focused (or market niche) strategy based on lower cost: concentrating on a narrow buyer segment and outcompeting rivals by serving niche members at a lower cost than rivals.
c. A focused strategy based on differentiation: focusing on a thin purchaser fragment and outcompeting rivals by serving specialty individuals at a lower taken a toll than adversaries
d. A low-cost provider strategy: endeavoring on a limited purchaser …show more content…
A best-cost provider strategy: giving customers a good value for the money by joining a good product characteristics at a lower cost than adversaries. Excellent product attributes at a lower cost than rivals; the target is to have the most reduced expenses and products and services with practically identical traits
Q2. Strategic group mapping is something that is used to display the competitive positioning that occupies the rival firms in the Industry. This is one aspect which helps to identify an organization to analyze the industry competitive structure. The level of J. Crew is in the high fashionable clothing. It’s a competitive company with ANN INC. It stands in the price point level.
We could identify the construction of strategic group maps by considering the following aspects:
a. Analyzing and identifying the overall industry competitive characteristics which is the unique in the industry.
b. We must identify the product-line breadth like wide or narrow and also the price and quality like high, medium and low. And also the geographic …show more content…
Secondly leverage core competencies and resources, like partner with supply chain management firms and broaden customer segment. They must concentrate on advertising their products and improve their uniqueness qualities. The mission statement is High standard of lifestyle, Quality and Customer service. Other than this if they could think of other level people so that they can concentrate on all the types of people. They must improve the plan of widening of the branches in other countries like Asia and Europe. And one of the fine generic strategies stand as a change in achieving competitive advantage that can deliver if it is executed in a right