Case Manchester United Fc Exploring Strategy Essay

1385 Words Oct 8th, 2012 6 Pages
Case: Manchester United FC

Identify the different forms of ownership that might be adopted by MUFC and how these might lead to different expectations.
Stakeholder expectation is the third influence on the purpose and strategy of an organization. That's a challenge because there are likely to be many stakeholders, with different expectations. Therefore, managers need to take a view on: 1. which stakeholders will have the greatest influence; 2. which expectations they need to pay the most attention to & 3. to what extent the expectations and influence of different stakeholders vary (Johnson et al., 2011: 139-146).
To answer the question correctly, I will do two things. First, I will outline the different forms of ownership. Second, for
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But, the expectations in this form of ownership are very diffuse. Benefactors will fund at zero cost, but those benefactors won't have to retain there support forever. So it depends on the thoughts of the benefactor what the expectations will be.

Third, a club could be supported by large firms which use the club as part of a promotion strategy. Examples are Philips (supports PSV Eindhoven) and Bayer (supports Bayer Leverkusen). In this case the large firms have influence. They expect the football team to win, because then there name will be said in a positive way. And also, when a football team wins in the Champions League, the name of the firm will be spread around Europe. There will also be expectations about an “honest” game, because the firm doesn't want to damage its name.

Fourth, it is possible for a local government body to support a club financially and in other ways. This is not common at senior levels of football. Here, clearly, the government has influence. But for the government it isn't about winning, but about doing something for the people. Therefore, they expect honest games, without violence etc.

Identify the main stakeholder groups involved in MUFC, and using Figure 4.4 map their power and level of interest.
How might the expectations of the various stakeholder groups differ and potentially come into conflict?
Stakeholdermapping (Figure 4.4) identifies expectations and power and helps in understanding political priorities

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