Case HP Deskjet Printer Supply Chain Essay

1180 Words Feb 16th, 2015 5 Pages
Introduction
In this case William Hewlett and David Packard with headquarters in Palo Alto, California founded Hewlett-Packard Company in 1939. HP diversifies its production into electronic test, measurement equipment and computers and peripherals products: in 1990, HP had over 50 operations worldwide with revenues of $13.2 billion and net income of $739 million. In 1988, the Deskjet printer was introduced and had become one of HP’s most successful products, with sales of 600,000 units/$400 million in 1990.
Summary
This case study deals with Hewlett-Packard (HP), a famous manufacturer of computers and peripherals. In the early 1990s, HP faced a so-called “Inventory/Service-Crisis” concerning one of their high volume products, the
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Prior to 1989, most customers were not aware of inkjet technology. However, customers were discovering that inkjet print quality was almost as good as laser print quality at a much affordable price.Laser printer and other printer related products of HP don’t necessary require the online selling. Because customer were discovering that inkjet print quality was almost as good as laser print quality at a much affordable price.

HP led the inkjet market in US. Means in USA, HP facilitate its customers and consumer’s needs are met by current channel structure. But in other areas of the world especially in Japan and in Europe HP faces certain issues while satisfying customer’s needs. The problem is only in terms of product availability. Channel structure is poorly designed especially, in Europe there is no information flow between channel members and lack of commitment.There is no product availability in some countries while others have access

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