● Value Proposition Quality - Level and determining factors. Methods used in research. (Yuanyang/Dean)
● Tesla has the highest Value Proposition Quality:
Tesla brand means TOP luxury electric vehicles
Tesla provides the quickest start from 0 to 60mph
Tesla provides the shortest battery charging time
Tesla provides better customer buying experience via direct sale. Tesla vehicles are rated 5 stars by Safety boards
● Or we could use Nathan’s:
• Primary
– Most advanced electric car technology; polymer battery pack is unique and patent-protected
– Sustainable product that is highly efficient; best ‘mpg’, longest driving range
– Highest environmental friendliness ratings, highest safety ratings
– Powertrain design
• Secondary
– Upgrades via remote access (such as for self-driving cars); no cost
– Free electric charging stations
– Expanding charging stations (best overall network in world)
– Customer service; retail stores and service centers
Chemistry of Innovation
● Information Input - Methods, flow rate, value. (Natalie M.)
● Innovation workforce - quality (there is a graph on Module 4 that has mental energy and team social climate on the y and x axes, respectively, …show more content…
Adaptive cruise control and lane monitoring have been implemented in vehicles since the late 1990’s, but have not evolved much since their inception. Tesla is looking to legislate fully-autonomous vehicles that could be used in the Tesla ride-sharing service, greatly reducing the number of vehicles actually owned by the consumers. This could severely reduce the cost of ownership of a vehicle; your Tesla Model S could be driving (earning money) while you’re at work, or at home in the evening. While this could reduce the potential total number of vehicle owners, Tesla has the opportunity to corner the market on such vehicle
● Tesla has the highest Value Proposition Quality:
Tesla brand means TOP luxury electric vehicles
Tesla provides the quickest start from 0 to 60mph
Tesla provides the shortest battery charging time
Tesla provides better customer buying experience via direct sale. Tesla vehicles are rated 5 stars by Safety boards
● Or we could use Nathan’s:
• Primary
– Most advanced electric car technology; polymer battery pack is unique and patent-protected
– Sustainable product that is highly efficient; best ‘mpg’, longest driving range
– Highest environmental friendliness ratings, highest safety ratings
– Powertrain design
• Secondary
– Upgrades via remote access (such as for self-driving cars); no cost
– Free electric charging stations
– Expanding charging stations (best overall network in world)
– Customer service; retail stores and service centers
Chemistry of Innovation
● Information Input - Methods, flow rate, value. (Natalie M.)
● Innovation workforce - quality (there is a graph on Module 4 that has mental energy and team social climate on the y and x axes, respectively, …show more content…
Adaptive cruise control and lane monitoring have been implemented in vehicles since the late 1990’s, but have not evolved much since their inception. Tesla is looking to legislate fully-autonomous vehicles that could be used in the Tesla ride-sharing service, greatly reducing the number of vehicles actually owned by the consumers. This could severely reduce the cost of ownership of a vehicle; your Tesla Model S could be driving (earning money) while you’re at work, or at home in the evening. While this could reduce the potential total number of vehicle owners, Tesla has the opportunity to corner the market on such vehicle