Proctor and Gamble is a multinational consumer goods company based in the United States of America. P&G focuses on creating life-changing brands that make life better for the people and at the same time offering them sustainable profits. The company was started by William Procter and James Gamble during the year 1897 in the United Kingdom (Us.pg.com, 2016). Proctor and Gamble have operations in about 80 countries worldwide with markets exceeding 160 countries(Us.pg.com, 2016). The company has about 300 brands which range from cleaning agents, home care products, healthcare, and snacks. Some of the famous products that the firm is well known for are always, Ariel, Downy and Tide, Bounty, Charmin, Actonel, Olay, and Pampers (Us.pg.com, 2016).
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The company seems to have lost track on managing is competition and is thus on the losing end. Top competitors like Unilever, L’Oreal, and Kimberly Clerk have her substitutes meaning that Proctor & Gamble have to go the extra mile to be he preferred customer choice. Besides that, unlike before where P&G used to be a leader in the consumer market, they are no longer giants when it comes to the different categories or even geographically. Detergents are often saturated in the market for instance, and so customers do not have to struggle so much choosing one. Formerly, customers just needed bleach and Lysol in their cleaning, but the recent developments reveal that they have developed different tastes for the detergents which also require the companies to add in some fragrance. Changing consumer taste has also driven the company costs high as customers now demand better products which also are environment-friendly. In this regard, Proctor & Gamble has constantly had to come up with new ways of production, ensuring that the products are safe for home use and at the same time they protect the environment. Technological advancements can be blamed for the changing customer tastes because they now demand innovation which promises the most efficient …show more content…
Further, seeing that the company does not have personalized branding, it can venture into that. The company should also aim at penetrating in the urban areas so as to reach a wider consumer base. Countries like China and India have continuously grown and this means that there is a rise of the middle-class people, P&G should tap into these markets and make huge sales out of it. Currently, the company only specializes in the health and beauty products for women and therefore if the company stretches its limits and come up with new men’s products, it would manage to be ahead of the competition. The company could also cage their production mode and make it eco-friendly seeing that consumers are more conscious than before. With the internet constantly evolving, P&G can use this platform to sell and even get customer reviews which can help them improve on their products (Cooper & Mills, 2005,
The company seems to have lost track on managing is competition and is thus on the losing end. Top competitors like Unilever, L’Oreal, and Kimberly Clerk have her substitutes meaning that Proctor & Gamble have to go the extra mile to be he preferred customer choice. Besides that, unlike before where P&G used to be a leader in the consumer market, they are no longer giants when it comes to the different categories or even geographically. Detergents are often saturated in the market for instance, and so customers do not have to struggle so much choosing one. Formerly, customers just needed bleach and Lysol in their cleaning, but the recent developments reveal that they have developed different tastes for the detergents which also require the companies to add in some fragrance. Changing consumer taste has also driven the company costs high as customers now demand better products which also are environment-friendly. In this regard, Proctor & Gamble has constantly had to come up with new ways of production, ensuring that the products are safe for home use and at the same time they protect the environment. Technological advancements can be blamed for the changing customer tastes because they now demand innovation which promises the most efficient …show more content…
Further, seeing that the company does not have personalized branding, it can venture into that. The company should also aim at penetrating in the urban areas so as to reach a wider consumer base. Countries like China and India have continuously grown and this means that there is a rise of the middle-class people, P&G should tap into these markets and make huge sales out of it. Currently, the company only specializes in the health and beauty products for women and therefore if the company stretches its limits and come up with new men’s products, it would manage to be ahead of the competition. The company could also cage their production mode and make it eco-friendly seeing that consumers are more conscious than before. With the internet constantly evolving, P&G can use this platform to sell and even get customer reviews which can help them improve on their products (Cooper & Mills, 2005,