The business environment become more and more intensely competitive and comprehensive in past decades. In order to be the leader in specific fields, managers have to be sensitive to market changes.
I have an internship experience at Tonlion, a successful garment company.
Tonlion produce clothes like other garment company. They estimation how much clothes they will sell and produced half years before they sell. By this way, they may in short supply of hot clothes and may also left a lot of inventories. Both two problem will hurt the corporate benefits.
Tonlion changed its CEO recently, and the new CEO brought an innovation strategy. In order to reduce the risk of inventory and replenishment timely, Tonlion plan to not produce the whole season clothes in advance anymore. They decided to produce the quantity of clothes which can only sell for four weeks, and use the sales data of first week to analysis which cloth are more popularity, and predict the trends of future sale. Their sales group analysis and update every retail’s sales data daily, and give suggestion to retails that whether they should replenish their inventory. If there is demand for reproduce specific items, factories will produce it in a short time and delivery to retail immediately.
Tonlion not only sell clothes by themselves, but also have a lot of franchisee. Tonlion issued …show more content…
But I now realised that this strategy is focus on the long-term benefits. It increases the sale of popular clothing, reduce the inventory risk, and protect franchisees’ benefits to build good relationship so that they can attract more franchisees to expansion marketing share. I realise that a great manager can make a quick decision and action boldly, and focus on long-term benefits to make company go
I have an internship experience at Tonlion, a successful garment company.
Tonlion produce clothes like other garment company. They estimation how much clothes they will sell and produced half years before they sell. By this way, they may in short supply of hot clothes and may also left a lot of inventories. Both two problem will hurt the corporate benefits.
Tonlion changed its CEO recently, and the new CEO brought an innovation strategy. In order to reduce the risk of inventory and replenishment timely, Tonlion plan to not produce the whole season clothes in advance anymore. They decided to produce the quantity of clothes which can only sell for four weeks, and use the sales data of first week to analysis which cloth are more popularity, and predict the trends of future sale. Their sales group analysis and update every retail’s sales data daily, and give suggestion to retails that whether they should replenish their inventory. If there is demand for reproduce specific items, factories will produce it in a short time and delivery to retail immediately.
Tonlion not only sell clothes by themselves, but also have a lot of franchisee. Tonlion issued …show more content…
But I now realised that this strategy is focus on the long-term benefits. It increases the sale of popular clothing, reduce the inventory risk, and protect franchisees’ benefits to build good relationship so that they can attract more franchisees to expansion marketing share. I realise that a great manager can make a quick decision and action boldly, and focus on long-term benefits to make company go