Genpact – Firm Analysis
Genpact is India's largest BPO Company. Genpact manages business processes for companies around the world, combining its process expertise, information technology and analytical capabilities to deliver superior service.
Company’s Evolution over the years
1. Labour Arbitrage: Company’s evolution dates to GE. It started as a business unit of
GE to provide cost effective BPM services to GE’s businesses.
2. Productivity and Capacity Expansion: Once the company identified its USP- Labour arbitrage, it focussed on expanding its presence across low cost locations. Hence,
1998
1 onwards, the company started its operations across places like Bangalore,
China, Mexico, Hyderabad and Budapest.
3. Competitiveness: …show more content…
Virtual Captive Model- This is a unique proposition offered by Genpact where it encourages its clients to exert a certain amount of control on the way the work is being done by Genpact.
For example, clients can have a say in the hiring of resources for them, performance bonus and even in the training to be provided to their resources.
Genpact believes that such a control turns out to be a motivating factor for the client and helps in strengthening the Genpact-client relationship. 4
5
http://www.genpact.com/docs/default-source/resource-/turning_bpm_into_strategic_capability http://www.genpact.com/home/about-us/leading-edge-innovation/the-intelligent-enterprise
3
Core Capabilities 1. Lean Six Sigma
Lean Six Sigma processes are deeply imbibed in the company’s culture and are used as a means to achieve high quality levels and to resolve issues in expectation management.
Over 58% of the total workforce have received basic training in Six Sigma management Genpact has 2500 certified green belt and 400 certified black belt employees
.
This culture of defining quality and measuring quality of the processes has been inspired …show more content…
Net revenues from Global Clients as a percentage of total net revenues have increased from 52.9% in 2008 to 77.4% in 2013 as a result of cost leadership approach adopted by the company 10
.
Looking at the balance sheet, we see cash reserves of $571.3 million and a total asset base of $2689.4 million
11
. The company has been actively pursuing its goal of increasing its asset base and providing more dividends to the shareholders.
Intangibles
Technology patents – The IP accumulated over fifteen years of doing a huge number of Lean
Six Sigma projects paved the way for their patented SEP methodology. Company has also set-up Genpact Research Institute
12
.The Genpact Research Institute for Intelligent
Operations is a specialized think tank that has been created to harness the collective talent pool of Genpact.
Projects are led by leaders and experts in various domains from Genpact’s offices around the world. These teams also draw on a global network of external partners, industry experts and large clients globally. Resources of Genpact which exert sustainable advantage are Culture, its extensive Data, and the Smart Enterprise