Case Analysis Of Frog's Leap Winery

1327 Words 6 Pages
Register to read the introduction… Their workers get stable wages housing and healthcare and their workers kids go to school. There are fewer problems with documentation, better health, less crime and use of the community’s safety net.

All of these initiatives made FLW to differentiate from competitors, especially in the period of 2008-2009 (financial crisis period), where all the competitors were struggling to sell their inventory, while FLW remained profitable. Their sustainability strategy resulted in lower operating costs.
Distribution Channel
FLW ‘s conventional distribution channels innovation of “wine-by-the glass” program using kegs (instead of bottles) of wine, and by initiating direct-to-consumer programs, including a tasting room, and “Fellowship of the Frog” wine club is going good but they should concentrate more on resellers as most of their profit is earned from them. Also opening more Wine club’s
Marketing Channel

FLW should have also concentrate in marketing their brand as a sustainable pioneer in winery industry, which will attract the 17% of consumer knows as “green customers” with the spending power of $209 billion annually. This would have resulted in higher revenues.
Increase international

Related Documents