Situation Analysis
A. History
Ford Motor Company was founded by Henry Ford in 1903 and was incorporated that same year. The company has its headquarters in Dearborn, Michigan and is the largest employer in the area. The Company and founder, are well known for their gift to industry; the development of a more effective and efficient assembly line process. In 1904 the company went international expanding into Canada. Today the company continues to explore new and exciting ways to improve their product and their production methods as well as explore new and exciting markets. Ford is a pioneer in the industry and continues to expand their company both internationally and domestically.
B. Competitors
In the industry that Ford operates in, globally there are many …show more content…
Even recently with a change to eliminate the salaried employees, Ford chose to buy out the remaining time until their retirement rather than letting them go; without the compensation. This dedication results in less turnover and decreased cost of educating and training new employees, which also allows Ford to offer lower cost on products as well as create a competitive advantage over competitors. Fords dedication to the environment with its new platform for alternative sources of mobility also contributes to the corporate social responsibility ,of the company and increases the brand image.
SWOT Analysis
1. Strengths
Available Capital- Ford has been able to avoid bailouts in the past and used excess capital instead showing they are able to retain capital for future investments.
Ability to Innovate- Ford has been known as an innovator in the past and continues to strive for improvements in its products and processes.
Dedication to Employees- Fords Code of Basic Working Conditions as listed on its website shows its dedication to human capital. This could present as a competitive advantage in the future.
2.
A. History
Ford Motor Company was founded by Henry Ford in 1903 and was incorporated that same year. The company has its headquarters in Dearborn, Michigan and is the largest employer in the area. The Company and founder, are well known for their gift to industry; the development of a more effective and efficient assembly line process. In 1904 the company went international expanding into Canada. Today the company continues to explore new and exciting ways to improve their product and their production methods as well as explore new and exciting markets. Ford is a pioneer in the industry and continues to expand their company both internationally and domestically.
B. Competitors
In the industry that Ford operates in, globally there are many …show more content…
Even recently with a change to eliminate the salaried employees, Ford chose to buy out the remaining time until their retirement rather than letting them go; without the compensation. This dedication results in less turnover and decreased cost of educating and training new employees, which also allows Ford to offer lower cost on products as well as create a competitive advantage over competitors. Fords dedication to the environment with its new platform for alternative sources of mobility also contributes to the corporate social responsibility ,of the company and increases the brand image.
SWOT Analysis
1. Strengths
Available Capital- Ford has been able to avoid bailouts in the past and used excess capital instead showing they are able to retain capital for future investments.
Ability to Innovate- Ford has been known as an innovator in the past and continues to strive for improvements in its products and processes.
Dedication to Employees- Fords Code of Basic Working Conditions as listed on its website shows its dedication to human capital. This could present as a competitive advantage in the future.
2.