Fly Dubai
Dubai Aviation Corporation, under the brand name Fly Dubai is a low-airline fully owned by the Dubai Government with its main hub and flight operation center at Dubai International Airport Terminal 2. Fly Dubai was originally established in July 2008 by the government of Dubai (Flydubai.com (1), 2014). Emirates supported Fly Dubai during the establishment phase, though it is not part of the Emirates Group (Hofmann, 2014). At the Farnborough Air Show on July 14, 2008, Fly Dubai placed an order on American aircraft manufacturer Boeing for 50 Boeing 737-800 with a total value of USD 3.74 billion tagged with option for upgrade over the long range Boeing 737-900ER in accord with the demand of Fly Dubai (Wikipedia, 2014). In May 17, 2009, …show more content…
Having a better product or service performance or maintaining higher standards of quality of service are the most common way of achieving this (Essays, 2014). The way Fly Dubai differentiated with competitors is through their offering of destinations to popular places where there is a high demand of their target market. In the process of expanding their share of the market and because of its market being fragmented, differentiation strategy is very essential (Essays, 2014). There are many methods in which differentiation strategy has been achieved by Fly Dubai. Along with its reputation of providing state-of-the-art amenities and technology for all flight class, it is also very renowned for its quality service and this is achieved by Fly Dubai through different ways as …show more content…
The application of business intelligence in itself endless in the aviation industry including improvement of experience of passengers and data analysis can be used by airports and aircraft operators as well. A study that was conducted by SITA, an air transport IT and Communication provider investigated into how aircraft companies are using business intelligence (BI), revealed that 90% of aircrafts and airports are implementing a BI solution. Though in reality, majority of the adaptation is just halfway, the magnitude of the responses is very compelling. According to Jawadekar (2013), in the implementation of business intelligence in the airline industry, the management information system is at the forefront of this particular undertaking. One of the most complex processes of modern technology for sale of air transportation is the information that is handled by airline companies which does not only start at the counter of the sales agent and does not end at the check-in counter at the airport. An airline deals with many complex information such as the sales process operational management, settlement with other participants and suppliers, revenue management and accounting, operational management and the analysis of results and the most basis of this analysis is the new conditions of the sale of air transport (Ultitek.com, 2014). Below
Dubai Aviation Corporation, under the brand name Fly Dubai is a low-airline fully owned by the Dubai Government with its main hub and flight operation center at Dubai International Airport Terminal 2. Fly Dubai was originally established in July 2008 by the government of Dubai (Flydubai.com (1), 2014). Emirates supported Fly Dubai during the establishment phase, though it is not part of the Emirates Group (Hofmann, 2014). At the Farnborough Air Show on July 14, 2008, Fly Dubai placed an order on American aircraft manufacturer Boeing for 50 Boeing 737-800 with a total value of USD 3.74 billion tagged with option for upgrade over the long range Boeing 737-900ER in accord with the demand of Fly Dubai (Wikipedia, 2014). In May 17, 2009, …show more content…
Having a better product or service performance or maintaining higher standards of quality of service are the most common way of achieving this (Essays, 2014). The way Fly Dubai differentiated with competitors is through their offering of destinations to popular places where there is a high demand of their target market. In the process of expanding their share of the market and because of its market being fragmented, differentiation strategy is very essential (Essays, 2014). There are many methods in which differentiation strategy has been achieved by Fly Dubai. Along with its reputation of providing state-of-the-art amenities and technology for all flight class, it is also very renowned for its quality service and this is achieved by Fly Dubai through different ways as …show more content…
The application of business intelligence in itself endless in the aviation industry including improvement of experience of passengers and data analysis can be used by airports and aircraft operators as well. A study that was conducted by SITA, an air transport IT and Communication provider investigated into how aircraft companies are using business intelligence (BI), revealed that 90% of aircrafts and airports are implementing a BI solution. Though in reality, majority of the adaptation is just halfway, the magnitude of the responses is very compelling. According to Jawadekar (2013), in the implementation of business intelligence in the airline industry, the management information system is at the forefront of this particular undertaking. One of the most complex processes of modern technology for sale of air transportation is the information that is handled by airline companies which does not only start at the counter of the sales agent and does not end at the check-in counter at the airport. An airline deals with many complex information such as the sales process operational management, settlement with other participants and suppliers, revenue management and accounting, operational management and the analysis of results and the most basis of this analysis is the new conditions of the sale of air transport (Ultitek.com, 2014). Below