Case Analysis Of Classic Airlines

The current global competition among businesses has attracted an environment where companies or organizations must device all the possible ways in order to make the most of profits and also ensure growth by concentrating on the strategic marketing methods. A good example is Classic Airlines. The company has a chance to change the general angle of the airlines business. As a way of guarantying its success in the airline business, the company must be in a position to suitablypredict the market capacity as well as impending demand, though the creation of long-term marketing goals.
Classic Airlines
Classic Airlines has been facing managerial issues. Both the external and internal marketing departmentsat the company have not been able to fulfill …show more content…
Strategic decision makingand improved performance must be achieved in order to help the company get back on the right track. As a way of solving the challenges it is facing, special emphasis should be aimed on innovation, creativity, client service, and productivity. Since the company is anticipatingonimproving the quality of services they provide, marketing will obviously play a criticalrole in the success of the company.
Classic Airlines must utilize all the possible ways as way of maximizing development and profitability. Competition generally keepscosts lower. Therefore, thecompany must be in a position to predict market prospective and demand, by forminglong-standingmarketing goals that efficiently address the challenges (Tokhi, 2009, p.17). The particular case study supports the fact that employee motivation in the company is particularly low owing to the acts of blaming each other and also due to lack of unity. Therefore, Classic Airlines must actualize its inner marketing approaches or strategies to support their