British American Tobacco is the 2nd biggest transnational tobacco manufacturing company based in the UK. BAT has a large market presence in countries such as Brazil, Canada and former British colonies in Asia such as Pakistan and Australia. It also holds a 42% interest in Reynolds American (NYSE:RAI), thereby having an important amount of indirect exposure to the U.S. market. According to Business Premiere, (BAT) has established a strong market position over the years with the use of Global Drive Brands such as Dunhill, Kent, Rothmans, Lucky Strike and Pall Mall brands. Dunhill is their premium brand and sold 55 billion units in 2014. These brands make up 42% of BAT sales in 2014. BAT is used in as many as 200 countries worldwide such as the
