Case analysis of “Apple Inc. in 2012”
This is an individual submission. Submissions may be up to 1,250 words. For this write-up, please answer the following questions. Your answers should be derived from the material …show more content…
First the amount or capital that you will need to enter this industry is very high and without consumers knowing and trusting your brand there would be no way to compete with companies like Apple and Lenovo.
Bargaining power or buyers
“Pc buyers fell into 5 categories home, small and medium sized, corporate, education and government” (Pg 5) later on bigger manufactures started to buy these products such as Costco, Best Buy and Walmart. In turn this made the bargaining power of buys high because there were so many substitutes and many places where you could purchase them. However it is to be noted that Apple started to have really loyal customers which made the price inelastic as consumers would begin to pay anything for a new Apple product.
Bargaining power of suppliers
“ Suppliers were divided into 2 groups those that made products such as chips, disks and drives and keyboards with many sources and those that sold products like microprocessors and operating systems which had a few sources” (Pg 6) Even though the second first category had many suppliers they still had high bargaining power as the had extremely competitive prices. The second category had even more bargaining power as only 2 firms were supplying those …show more content…
What specific resources or capabilities (you should analyze two separate resources/ capabilities) were critical for Apple in the markets in which it competes (not just PCs)?
Are these resources or capabilities sources of competitive advantage? Sustainable competitive advantage? How did Apple bring these (and other) resources/capabilities together to produce an attractive market offering (… is the company able to achieve a sustained competitive advantage)?
You may NOT list an individual (e.g., Steve Jobs) as a resource for this write-up.
[Each resource/capability analysis should cover the first three elements of the framework in detail. The last part of this question should be addressed with reference to the fourth element of Barney’s framework.] 35%
The remaining 25% of the mark will be drawn from assessment of writing mechanics, grammar, and effectiveness. Please use the cover page template attached to this assignment in
Blackboard when creating your cover
This is an individual submission. Submissions may be up to 1,250 words. For this write-up, please answer the following questions. Your answers should be derived from the material …show more content…
First the amount or capital that you will need to enter this industry is very high and without consumers knowing and trusting your brand there would be no way to compete with companies like Apple and Lenovo.
Bargaining power or buyers
“Pc buyers fell into 5 categories home, small and medium sized, corporate, education and government” (Pg 5) later on bigger manufactures started to buy these products such as Costco, Best Buy and Walmart. In turn this made the bargaining power of buys high because there were so many substitutes and many places where you could purchase them. However it is to be noted that Apple started to have really loyal customers which made the price inelastic as consumers would begin to pay anything for a new Apple product.
Bargaining power of suppliers
“ Suppliers were divided into 2 groups those that made products such as chips, disks and drives and keyboards with many sources and those that sold products like microprocessors and operating systems which had a few sources” (Pg 6) Even though the second first category had many suppliers they still had high bargaining power as the had extremely competitive prices. The second category had even more bargaining power as only 2 firms were supplying those …show more content…
What specific resources or capabilities (you should analyze two separate resources/ capabilities) were critical for Apple in the markets in which it competes (not just PCs)?
Are these resources or capabilities sources of competitive advantage? Sustainable competitive advantage? How did Apple bring these (and other) resources/capabilities together to produce an attractive market offering (… is the company able to achieve a sustained competitive advantage)?
You may NOT list an individual (e.g., Steve Jobs) as a resource for this write-up.
[Each resource/capability analysis should cover the first three elements of the framework in detail. The last part of this question should be addressed with reference to the fourth element of Barney’s framework.] 35%
The remaining 25% of the mark will be drawn from assessment of writing mechanics, grammar, and effectiveness. Please use the cover page template attached to this assignment in
Blackboard when creating your cover