Case Analysis : Big International Oil ( Bio ) Essay
Due to the widespread media coverage of Mr. Korbel’s arrest coupled with the negative connotation it attaches to the leadership of BIO, it is necessary to immediately execute proper steps to ensure effective reputation management.
The first step required to manage this crisis is implementation of the established Crisis Management Plan (CMP) and utilization of the well-trained Crisis Management Team (CMT) which will aid in containing this crisis and limiting the duration.
The CMP establishes that the first communication strategy will be for CMT to prepare an official statement release. We need to respond quickly to protect our own interests as well as our stakeholders. All statements will be presented by the official BIO spokesperson, Karla Goleman.
Big International Oil (BIO) confirms that Dusty Korbel, Chief Executive Officer of BIO was arrested on suspicion of misdemeanor driving while intoxicated on Wednesday, March 2nd. Mr. Korbel is out on bond at this time and has not been convicted.
Per BIO’s code of business conduct, required of all employees, Mr. Korbel is currently on administrative leave while the company looks into the matter. This recent event is not consistent with BIO’s code of business conduct or our reputation of…