If the Bay Area Medical Practice wants to respond to the baby boomer population that is on the verge of retiring soon, they will need to take a look at the four P’s in order complete this analysis. The four P’s, as it pertains to marketing consist of product, price, place and promotion. The first P is product and will attempt to answer the questions; what does the customer want, what features does it have to meet these needs, how and where will the customers use it, what does it look like, what sizes or colors should it be, how is it branded and how is it differentiated against similar products. Technological advances will increase the health care options available to baby boomers as they will constitute the largest group of patients with
