They have endured good times and bad, but, seem to have learned what type of leaders and forward looking and planning is needed to be successful. Below is a look at the general SWOT for Apple going forward:
S (strengths) – Dedicated customer base, and cutting edge on most new personal
Technology. Financially sound and leading the market in similar products.
W (weakness) – Compatibility issues for all technology including mac, faddish, high prices
O (opportunity) – Wearable technology, follow the trends, expand home technology
T (threats) - Android wear staying ahead on the wearable technology front.
Android prices are lower on tablets, computers, watches and windows. Windows is still a more popular interface than Mac. Overall Apple has done an excellent job molding their name and symbol into a popular icon. The future of the company’s success will hinge on whether they allow their brand to become a generational fad or if they are truly the icon they portray themselves