Case 7 : 2009 Chrysler-Fiat Essay examples
Fiat - Strengths of Fiat is they have been reinvigorated in Europe and has become one of the most visible brands of small brand cars in Europe. They have introduced many more models and quality has continuously improved. They also have a solid CEO leadership. Weaknesses are they lack marketing to compete in global markets with other auto manufactures and they have a very limited product portfolio in the global market.
3. In comparison to sales in 2008, Chrysler and Fait were at $59 billion and $83 billion were significantly lower than General Motors, Ford, Volkswagen, and Daimler who were all over $149 billion and Chrysler and Fiat were much lower that Toyota at the top with $230 billion. In overall market share from Table IV, General Motors was still the highest at 19.1% followed by Toyota, and Ford. Chrysler came in fourth ahead of Volkswagen of North America and Fiat does not even compete in the U.S. market. Although everyone did have a drop in percentage change that year. This shows Chrysler still has a strong market share and foothold in North America, but do not have a global presence. Fiat is well