Essay on Case 2-1 Carson Container Company

962 Words Dec 27th, 2010 4 Pages
Case 2-1 Carson Container Company
Case Questions

1. What problems does Carson Container Company have that will affect its communications?
Carson’s decentralized approach to procurement was indicative of its overall strategy toward dealing with its constituencies including employees, customers, shareholders, and communities. This decentralized strategy has affected the Carson’s communications.

2. What specific problems does Mr. Haskell have as a result of his communications to materials managers?
As a result of Mr. Haskell’s communications to materials managers, over the next few days, responses came in from all but a few plants. However, over the next several weeks, the headquarters heard nothing from the plants about contracts
…show more content…
(d) Constituency responses: The constituency did not respond in the way the Carson and Mr. Haskell wished and they did not concern about the matter. The communication between Mr. Haskell and the constituencies has failed and definitely the objective was not accomplished in a desired manner.

4. What advice would you give Haskell to help solve his and Carson’s problems?
I suggest Haskell to put these things into consideration in order to help solve his and Carson’s problems:
(a) Constituencies and their responses: Haskell should analyse his constituencies including the primary constituencies such as the material managers and employees and also the secondary constituencies such as the suppliers. Specifically, Haskell should at least communicate with the 30 plants material managers to understand and research on their opinions and suggestion towards the new procurement method. He can do a survey or organize a video conference with all the managers to discuss about the topic. From the results of the communication, he could determine whether the new procurement method is a wise method and how he should carry out the new plan.
(b) Messages: Haskell should put more efforts on delivering and structuring the message that he intended to send to all the material managers. He should choose multiple channels such as video conference, email, or intranet in order to deliver the message more effectively. A visual communication could be carried in order

Related Documents