Question 1:
The question given was to critically discuss the concept of marketing to the bottom of the pyramid. To define what the bottom of the pyramid is, is that it is a socio-economic concept that allows people to group a massive sector of the world’s poorest populations establishing an invisible and unserved market blocked by challenging barriers that stop them from recognising their human potential for their own benefit, those of their families and that of humanity’s at large.
Organisations tend to market to the poor as they can be extremely profitable, specifically if international businesses change their business models, precisely the poor are not a market that allows for the outdated search of high margins, instead, profits are motivated …show more content…
BoP ventures are expected to make suitable economic returns to the organization investing in the venture and the local community in which they operate. A BoP venture is a revenue generating enterprise that either sells goods to, or sources products from, those at the bottom of the pyramid in a way that helps to improve the standard of living of the poor. (Business, …show more content…
There are three key reasons for having knowledge management; these reasons would be that it helps decision-making abilities; it builds learning organisations by making learning routine and finally stimulates cultures change and innovation.
When knowledge management facilitates decision making capabilities, data can offer managers a means of information, but handling overpowering amounts can get in the way of reaching high quality decisions. The corporate executive council (CEC) is an example of how one company put a knowledge management system in place to help directors out by sharing information and refining their decision-making.
When knowledge management builds learning organisations by making learning routines, an example of this is the USA Army’s after action Reviews, this has created a culture where everyone incessantly assesses themselves, their units and their businesses, looking for ways to improve after every important activity/ events, Army teams review assignments identify success and failures, and seek ways to perform better next time. (Garvin, 2000, pg106) This approach can be used to reorganize actions and progress
The question given was to critically discuss the concept of marketing to the bottom of the pyramid. To define what the bottom of the pyramid is, is that it is a socio-economic concept that allows people to group a massive sector of the world’s poorest populations establishing an invisible and unserved market blocked by challenging barriers that stop them from recognising their human potential for their own benefit, those of their families and that of humanity’s at large.
Organisations tend to market to the poor as they can be extremely profitable, specifically if international businesses change their business models, precisely the poor are not a market that allows for the outdated search of high margins, instead, profits are motivated …show more content…
BoP ventures are expected to make suitable economic returns to the organization investing in the venture and the local community in which they operate. A BoP venture is a revenue generating enterprise that either sells goods to, or sources products from, those at the bottom of the pyramid in a way that helps to improve the standard of living of the poor. (Business, …show more content…
There are three key reasons for having knowledge management; these reasons would be that it helps decision-making abilities; it builds learning organisations by making learning routine and finally stimulates cultures change and innovation.
When knowledge management facilitates decision making capabilities, data can offer managers a means of information, but handling overpowering amounts can get in the way of reaching high quality decisions. The corporate executive council (CEC) is an example of how one company put a knowledge management system in place to help directors out by sharing information and refining their decision-making.
When knowledge management builds learning organisations by making learning routines, an example of this is the USA Army’s after action Reviews, this has created a culture where everyone incessantly assesses themselves, their units and their businesses, looking for ways to improve after every important activity/ events, Army teams review assignments identify success and failures, and seek ways to perform better next time. (Garvin, 2000, pg106) This approach can be used to reorganize actions and progress