SUCCESS FACTORS: One of the company’s key success factors associated with the firm’s chosen competitive strategy is the ability to market essential, high quality products for consumers at attractive prices. Carter’s Inc improves flexibility by successfully managing the levels of inventory to satisfy the unreliable levels of demand. Enhancements and implementations of innovative information technology systems have been made due to the fact that the company has significantly grown globally and in size. Product innovations have also contributed to the company’s success. All products are designed for the comfort and safety of young children. For example, Handi-Cuff mitten sleeves are designed to safeguard babies from scratching their faces as well
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The multi-channel, multi-brand business model that Carter’s Inc has established facilitates the distribution of children’s apparel internationally and in North America. Consumers in 60 countries are successfully reached through retail stores and license relationships (such as Target) and 100 countries through the use of information technology (websites). The company highly strengthened its internet capabilities by providing options to the consumers to either have the products delivered directly to their homes or have them shipped to the nearest store for pickup. By implementing this idea, the consumers tended to purchase more products once they arrived to pick up their orders, increasing in-store purchases by 30%. Furthermore, strong relationships between international strategic alliances have been established. This collaboration will provide Carter’s Inc the assurance that it can source materials that are needed to operate immediately if …show more content…
If Carter’s Inc is unable to continue its innovation in the children’s apparel industry, the company could potentially lose their leading position in the young children’s apparel market. Fashion trends are ever-changing and the needs and tastes of consumers vary as time progresses. Therefore, Carter’s Inc needs to keep up with these fluctuations by continuing to be innovative in order to retain customer loyalty and prevent any negative publicity that will eventually damage the reputation of its brands worldwide. Also, Carter’s Inc’s gross margins will be severely affected if the company is unable to deal with such
The multi-channel, multi-brand business model that Carter’s Inc has established facilitates the distribution of children’s apparel internationally and in North America. Consumers in 60 countries are successfully reached through retail stores and license relationships (such as Target) and 100 countries through the use of information technology (websites). The company highly strengthened its internet capabilities by providing options to the consumers to either have the products delivered directly to their homes or have them shipped to the nearest store for pickup. By implementing this idea, the consumers tended to purchase more products once they arrived to pick up their orders, increasing in-store purchases by 30%. Furthermore, strong relationships between international strategic alliances have been established. This collaboration will provide Carter’s Inc the assurance that it can source materials that are needed to operate immediately if …show more content…
If Carter’s Inc is unable to continue its innovation in the children’s apparel industry, the company could potentially lose their leading position in the young children’s apparel market. Fashion trends are ever-changing and the needs and tastes of consumers vary as time progresses. Therefore, Carter’s Inc needs to keep up with these fluctuations by continuing to be innovative in order to retain customer loyalty and prevent any negative publicity that will eventually damage the reputation of its brands worldwide. Also, Carter’s Inc’s gross margins will be severely affected if the company is unable to deal with such