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Caroline Thompson is a respected business executive with an impressive list of professional accomplishments. Her motivation to explore the opportunities in the mobile information industry led her to Ask Bongo, the largest SMS information service in Australia. Caroline is the Business Development Manager of the company. The highly responsive service uses highly sophisticated software and database supported by a team of skilled professional researchers.
Using her experience, Caroline successfully developed the Bongo persona, a curious and super intelligent monkey to answer queries through SMS. With this accomplishment, Caroline immediately went out of her way to develop a sound strategic plan that co-opts …show more content…
It all lies in the strategy. A sound marketing strategy defines a company’s mission and goals. The foundation of our knowledge based business is premised on identifying the goals, researching the market and profiling the potential users. Profiling is a crucial success strategy that helps identifying the products and proven marketing tactics.
What sort of work do you do for the business outside of business hours?
As a business development manager, I am proficient in strategic analysis, sales and marketing. Real-time communication is a key component of my work since it allows me to reach out to clients and keep track of the people who subscribe to our service while I am out of office. One of the things I usually do when I am away is prepare downloadable presentations using my PDA.
What does your business need to do to continue its success?
We are continuously revising and introducing new mobile solutions to maintain a competitive edge in the knowledge industry. We are currently investing a lot of resources in developing user-friendly mobile apps and responsive …show more content…
The service has been boosted by improvements in the 4G spectrum, growth of OTTP platforms and expansion of the internet and broadband infrastructure. The number of marketers using mobile devices to reach prospects will also rise as device manufacturers and regulators embrace cross device and carrier compatibility. Since the SMS service is direct, I foresee a scenario where by SMS marketing is used in real time interaction with customers and
Caroline Thompson is a respected business executive with an impressive list of professional accomplishments. Her motivation to explore the opportunities in the mobile information industry led her to Ask Bongo, the largest SMS information service in Australia. Caroline is the Business Development Manager of the company. The highly responsive service uses highly sophisticated software and database supported by a team of skilled professional researchers.
Using her experience, Caroline successfully developed the Bongo persona, a curious and super intelligent monkey to answer queries through SMS. With this accomplishment, Caroline immediately went out of her way to develop a sound strategic plan that co-opts …show more content…
It all lies in the strategy. A sound marketing strategy defines a company’s mission and goals. The foundation of our knowledge based business is premised on identifying the goals, researching the market and profiling the potential users. Profiling is a crucial success strategy that helps identifying the products and proven marketing tactics.
What sort of work do you do for the business outside of business hours?
As a business development manager, I am proficient in strategic analysis, sales and marketing. Real-time communication is a key component of my work since it allows me to reach out to clients and keep track of the people who subscribe to our service while I am out of office. One of the things I usually do when I am away is prepare downloadable presentations using my PDA.
What does your business need to do to continue its success?
We are continuously revising and introducing new mobile solutions to maintain a competitive edge in the knowledge industry. We are currently investing a lot of resources in developing user-friendly mobile apps and responsive …show more content…
The service has been boosted by improvements in the 4G spectrum, growth of OTTP platforms and expansion of the internet and broadband infrastructure. The number of marketers using mobile devices to reach prospects will also rise as device manufacturers and regulators embrace cross device and carrier compatibility. Since the SMS service is direct, I foresee a scenario where by SMS marketing is used in real time interaction with customers and