Essay on Carlos Brito and Why He Is Successful

2756 Words Apr 9th, 2014 12 Pages
Introduction
InBev is one of the world’s largest consumer products company and is the leading brewer of beer in existence today. This is a company that has grown at an incredible rate over the past few years. Through mergers and buyouts InBev now has notable beers such as Skol, Corona, Stella Artois, Beck’s, and Michelob Ultra among others under their massive and still expanding portfolio. In July of 2008, InBev agreed to buy Anheuser-Busch from its local roots for $70 per share for a total of around 52 Billion Dollars. This huge merger created the largest brewing company in the world and sent shockwaves through the business world. At the center of all this corporate movement is Carlos Brito, AB InBev CEO. Carlos Brito has been the CEO
…show more content…
To do this at the level that Brito expects, he has to make some hard decisions. Recently Anheuser-Busch InBev has ditched long term suppliers for cheaper options, raised prices on certain drinks, and even started brewing foreign imports here in the United States just to cut costs. Carlos Brito attributes his cutting costs prowess to one man, Jorge Paulo Lemann. Brito met Lemann through a friend of a friend. He was working for Shell Oil at the time and had been accepted into the Stanford Business School. However Brito could not afford it. Lemann, who worked at a Brazilian Investment Bank called Banco Garantia, ran a scholarship program that identified young promising business minded people. Lemann agreed to pay for Brito’s Stanford degree under a couple conditions. One was that Brito keep Lemann up to date on what he was seeing and doing, that if one day he would be in a position to help others reach their goals and potential that he do so, and that when he graduated he consider coming back to work for him. After Brito graduated he went to work for Brahma, which was a Rio de Jineiro based brewer, which Lemann had just bought. Under Lemann and his associates, Brito became an expert at finding ways to lower costs. Without the help of Lemann, Brito would not be in the position that he is in, helping InBev continue its global dominance of the beer market. Brito realized that sometimes all someone needs to become successful is an

Related Documents