This chapter follows the life of Carl N. Karcher, however also expands to other fast food entrepreneurs. Carl started off as a farm boy in Upper Sandusky, Ohio after dropping out of school in eighth grade. When he turned twenty his uncle, Ben Karcher offered him a job in Anaheim, a small city on the outskirts of Los Angeles. Once he made the paramount decision to move he drove from Ohio to California, which took an entire week. When he arrived, he was amazed by the seemingly endless miles of citrus fruit that covered the land. His uncle’s store was in the middle of downtown Anaheim which was called Karcher’s Feed and Seed Store. Carl soon met a girl named Margaret Heinz at St. Boniface Catholic Church, he later asked her …show more content…
The population almost multiplied by threefold and with the increase in population, more people indulged in the partaking of fast food. As the enormous population accumulated more people became captivated in fast food and helped fuel the economy through that. Southern California shortly had a rebirth that incorporated more cars into their society. There were officially a million automobiles in California. Many people owned car because they were cheaper than public transportation. Cars even helped give birth to a new innovative idea, drive-thrus restaurants. These drive-thrus were absolutely covered with attention grabbers such as neon lights, flashy colors, distinct building structure and memorizable logos. These were all advertisement tricks to allure new customers and nine times out of ten they successfully worked. Carhops were also very vital to drive-thrus (there were so effective some restaurants even kept them ex. Sonic, Frisco's, Ruby’s, etc.). A few years later McDonald Brothers Bar Drive-In was opened by Richard and Maurice McDonald on E Street and West 14th Street in San Bernardino, California. McDonald's was a success and made more money than initially anticipated. Near the end of 1944 Carl increased his number of hot dog carts by two summing up to four hot dog carts total. Karcher eventually opened his own restaurant on the sixth of January in 1945, called Carl’s Drive-In Barbecue. In the early 1950s, Walt Disney acquired one hundred sixty acres of land and started to build the one and only