Caribbean Island Body Wash

Improved Essays
In the 2011 ad, one product shows that one man can be as exotic as a Caribbean island. The body wash is placed in front of the man, stating he is the embodiment of a fun island vacation because of the body wash. It is showing a story that he is hot like a volcano with the woman all over his clean, but sandy, beach body. In this ad, it shows a calming blue sky with highlights of red to drag you reader's attention to the old spice body wash and volcano on the man's head. The ad places a fishing line from the man's shoulder to his ear, drawing the reader's eye to his volcanic head and down to his arm. His arm is what holds the product to complete a circle and bring the reader's eye around the full advertisement. There is no border and this advertaisment

Related Documents

  • Improved Essays

    It is evident that the focal point of this ad is the male shirtless body. After considering the fact that the ad is for body wash it makes sense that the male figure is shirtless. In modern society this man represents what a “perfect male” would look like and has a dramatic affect on both male and female audience. The male figure’s physical presence shows masculinity, with features such as defined abs and muscles, broad shoulders, and a burly, bearded face. Such manly characteristics show “A Real Man” in the minds of both males and females.…

    • 851 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    All appeals show that this ad is supposed to be subtle to the eye of the audience and to really pull them in with the situation of everything coming…

    • 754 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Old Spice Stereotypes

    • 887 Words
    • 4 Pages

    To begin with, it is essential to keep in mind the cultural literacy used in advertisements, movies, and images. For instance, take a closer look at Isaiah Mustafa, the character who is in all Old Spice commercials. He is very popular and known as a masculine man because of well build and robust figure. It is important to note the cultural literacy used in Old Spice advertisements because it will give the individual a better insight of the content being displayed. The “Question” advertisement by Old Spice includes cultural literacy such as arrangement, tone, point of view, color, contrast, and shade.…

    • 887 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    A classic touch or a modern flair? This is a problematic judgement in which many people find themselves facing for some prefer a traditional, timeless approach while others are more inclined to a contemporary and prevalent style. Personal preference is the common rationale for this type of circumstance; however, in the eclectic world of advertisement and media, society is thrown into a facetious warfare of men’s grooming products. Infomercials on television are infamous for pitting comparable products against each other in a clash to witness which advertisement appealed so well to audiences that resulted in a rise in their products demand. Men and women use their personal taste to determine which product is better, though in TV world the real question is which commercial is more effective than the other.…

    • 1728 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Old Spice is known for their over the top advertisements, which portray men doing the most manly things possible. The title of this ad also shows a number of aspects that will help formulate an effective ad in order to reach a greater audience. The ad shows a professional football player riding a bird, being struck by lightning, covered in bubbles, while at the same time holding a bottle of Old Spice body wash. The audience targeted includes; younger men between the ages of 18 to 25 years old and older men between the ages of 26 to around 50 years old. The ad is able to effectively manipulate the rhetorical appeals in order to exuberantly display masculinity, which creates the urge to buy these products in order to experience the same masculinity…

    • 796 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Looking at this ad, the first thing you notice is the picture. It's an older gentleman with grey hair and a few wrinkles, this is made to make him seem like a more trustworthy person. It gives a face to the advertisement and make it seem like someone is speaking to you instead of just reading…

    • 310 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    The girl is wearing the same shade of red as the text, implying that she too will fall to the tempting flavor of the Altoids. The couple also appears to have neat clothing, this seems out of place in an apartment such as the one depicted in the ad. This invites speculation on the viewer's part as to what they are doing in the first place. This suggests illicit activity and cements the similarity between the advertisement and sex, this will of course help sell the…

    • 1066 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Semiotics in advertisements involve the distinction between denoted, or easily identifiable messages, and connoted, or subliminal messages. SKYY Vodka’s nuanced advertisements transmit both connotative and denotative messages regarding sexuality, gender, and class that can deconstruct on a semiotic level. The transmittal of these three themes in SKYY’s advertisements is used to market an idealized lifestyle that the consumer can aspire to achieve. Various messages can be interpreted from this particular advertisement, some of which are extremely evident while others are not as pronounced. After clear examination of this advertisement, one can easily denote,( a direct specific meaning), several implications behind the image.…

    • 738 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    A great way for a library to raise money is to allow different proposals for different fundraisers, specifically two different proposals which a committee representing the community will decide which is the most logistically feasible. The two fundraisers the committee will take into account are a proposal for a library book sale and a proposal for a carwash. Though the book sale and the carwash have their similarities and differences, the carwash is the most reliable fundraiser to generate more funds for the library. The library book sale and carwash have many similarities.…

    • 398 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Do readers know the intent of the advertisements that they are viewing? How can readers train themselves to read between the lines, and study a product before the advertisement spread, that may be false, completely wins them over? Advertisements only have their own companies success in mind and are not truly there to help the consumer or customers find the best product. Companies will do anything to win against their competitors, with help from the outside world. Do all magazines companies have the same rules and guidelines for which ads they allow to be featured in their spreads? The first ad reads "Discover Proactive Hair” on the cover spread of Ebony magazine.…

    • 1199 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    This advertisement intentionally targets men to buy and use their product. The advertisement by Axe has many visual images where you can interpret many sexual ideas. However this essay will show you in debt a rhetorical analysis that will allow you to view this advertisement differently. This essay will also provoke you to view and analyze the rest of the advertisements, that go on television and magazines, more deeply. In addition to this I will also inform you about the three readings…

    • 1801 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    The man in the ad, judging from his side profile, is about average looking. His features, in comparison to hers, are nothing special. He has dark hair is about an inch in length, and about a centimeter above his eyebrows. On his chin and cheeks, a person could see what may be a five o’clock shadow. Unlike the woman, he is fully covered in what may be a dark suit.…

    • 1267 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    He seems to be spraying Axe deodorant on his body. The skinny man is very handsome and it can be inquired just from the context of the picture that the obese man is not as appealing as the skinny man. The Axe corporation is trying to convey a message through strategic metaphorical symbols in this advertisement. The advertisers’ intentions were to catch the attention of the reader and send a message through these symbols, but at the same time trying…

    • 774 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The advertiser is targeting a male audience with this ad, and convincing them that using this cologne will make them more attractive. They do this by using a series of visual rhetorical strategies, common societal biases, the placement of objects around the image, and by appealing to ethos and pathos. The first place that the viewer's gaze falls is to Evans’ eyes. They are deep, blue and piercing. His eyes are also the only non-neutral toned aspect of the image…

    • 963 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Even something as small as blurring out the background on an off centered portrait. The intention is to make the background stand out, drawing your attention to what is going on in the negative space. This makes the viewer curious, which makes them notice more. This was one of the many forms of subtle tactics used in this ad. Ad campaigns always do this in order to try and trick the reader into thinking that they are right no matter what the argument is…

    • 1327 Words
    • 6 Pages
    Great Essays