Car Scents is the range of automotive spill proof air fresheners produced in the USA by California Scents. The company was founded in 1993 in Southern California and started by producing and selling air fresheners packed in aluminium canisters, similar to the ones used for packing fish cans, suitable for home, office or in the car.
In the beginning, the company produced only one type of air freshener which was available in six scents. Along with the increased popularity of their products, the company extended their range and now, they have four main divisions: Household, Automotive, Pet and Fragrances.
The “Car Scents” are automotive air fresheners consisting of three scent pads made of organic recyclable fiber which are infused with fragrance …show more content…
Two aspects that I think are important when deciding among the variety of car air fresheners available on the market are the price and the lasting of the products which can be considered the customer perceived value. A simple comparison based on the information printed on the packages of the products and on the prices presented in the first chapter shows that California Car Scents products have the best cost-per-day (or price to lasting ratio) compared to its main to competitors, AmbiPur Car and Wunder Baum hanging trees.
Another set of aspects that I, as a consumer find particularly important are the form of packaging and the, let’s say, “modus operandi” or how the product should be used and how it affects or improves the comfort of driving. For example, the little trees (Wunder Baum) must be hanged by the central rear-view mirror and in order to achieve the longest lasting of the product you should keep the plastic wrapping and unveil the product gradually, which is inconvenient and may affect the visibility of the driver. As for the other competitor (the Ambi Pur), it contains a small bottle filled with a perfumed oil which, in case of spilling will destroy the materials of the dashboard (it happened to me once and that was when I decided not to use it anymore). …show more content…
Basically it should summarise the main benefits or the value that customers will receive when buying that product, by positioning it on an attractive place in the customers’ perception of brands. This is a powerful marketing instrument, especially for the consumer products that are usually bought impulsively or without prior information research from the customer. The selling or value proposition must state the products competitive advantages and differentiate it from the
In the beginning, the company produced only one type of air freshener which was available in six scents. Along with the increased popularity of their products, the company extended their range and now, they have four main divisions: Household, Automotive, Pet and Fragrances.
The “Car Scents” are automotive air fresheners consisting of three scent pads made of organic recyclable fiber which are infused with fragrance …show more content…
Two aspects that I think are important when deciding among the variety of car air fresheners available on the market are the price and the lasting of the products which can be considered the customer perceived value. A simple comparison based on the information printed on the packages of the products and on the prices presented in the first chapter shows that California Car Scents products have the best cost-per-day (or price to lasting ratio) compared to its main to competitors, AmbiPur Car and Wunder Baum hanging trees.
Another set of aspects that I, as a consumer find particularly important are the form of packaging and the, let’s say, “modus operandi” or how the product should be used and how it affects or improves the comfort of driving. For example, the little trees (Wunder Baum) must be hanged by the central rear-view mirror and in order to achieve the longest lasting of the product you should keep the plastic wrapping and unveil the product gradually, which is inconvenient and may affect the visibility of the driver. As for the other competitor (the Ambi Pur), it contains a small bottle filled with a perfumed oil which, in case of spilling will destroy the materials of the dashboard (it happened to me once and that was when I decided not to use it anymore). …show more content…
Basically it should summarise the main benefits or the value that customers will receive when buying that product, by positioning it on an attractive place in the customers’ perception of brands. This is a powerful marketing instrument, especially for the consumer products that are usually bought impulsively or without prior information research from the customer. The selling or value proposition must state the products competitive advantages and differentiate it from the