Capstone Assignment 4 Essay

1307 Words Mar 3rd, 2014 6 Pages
Assignment #4
Me’Shaw A. Taylor
HwangJi Lu
BUS499
8/24/12

For the corporation that has acquired another company, merged with another company, or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice. Justify your opinion.

The merger I choose to research was the acquisition of Pixar by Disney. The merger between Disney and Pixar was a very successful one. They worked together in the past and their contract was running out after the release of Cars. This was the perfect opportunity and sensible move for these two companies to merge. The merger would allow the companies to work together conveniently. This merger was very
…show more content…
They could expand on the Geek Squad brand and offer in-home services for a variety of its products that are being sold. The key to making this merger work would be to create a strong retail presence to rival Amazon. They could also offer customers the opportunity to buy items online and if needed to return they could just bring back to the store. In successful mergers both companies will have to integrate its corporate structures. They have an advantage in this situation because both Target and Best Buy headquarters are located in Minnesota. Distances and regional cultures can be challenges in this merger but this would be eliminated because of its close distance together. This would minimize the problems that this merger will have. This idea of purchasing Best Buy could possibly take Target to the next level if they are able to execute and provide a successful transition into one company and build upon its strengths.

For the corporation that operates internationally, briefly evaluate its international business-level strategy and international corporate-level strategy and make recommendations for improvement.

The company’s global strategy is to expand its business by tapping into the diverse assets of the Walt Disney Company and its subsidiaries, as well as to develop new content with original video game intellectual property (Disney). Its strategy is to also continue its run of wealth through popular branded books in order to make video

Related Documents