Capitalist societies generate alienation - according to Marxist theory . The wealthy, despite owning the means of production are alienated from the proletariat. The proletariat are alienated, in that they are exploited as sources of wealth, alienated from the products of their labour and themselves, through their experience as commodities (Berger, 50).
This idea reflects Marxist morality and applies to contemporary capitalist societies, New Zealand included. While some argue that alienation exist in all societies, Marx emphasises capitalist alienation effect on body and mind - exploited individuals develop lust for commodities to extinguish feelings of alienation (Ibid, 51).
Hence, Commodity Fetishism, a theory that suggests social, human relations are magically …show more content…
A heavy reliance on funding from advertisers means that media content is geared toward views not public interest.
Marxist theories are useful in analysing contemporary cultures, through highlighting inequalities of capitalist systems (Ibid, 69). Albeit, it takes a negative standpoint.
Week 4 - New Thoughts on the Public Sphere in Aotearoa New Zealand. Wayne Hope, 2012.
Habermas’ Public Sphere, is an important normative theory, for democratic societies (Thompson, 98). The media ought to mediate between society and state through a public sphere that facilitates unrestricted domain of rational debate, transparency in politics and civic engagement separate from state and market (Ibid, 99)
McQuail 's normative typology, a Galtung 's model extension, highlights subsystems; state, capital and civil society and places media at the centre (Ibid, 96). This model is useful in analysis of how media do, or do not serve civil society - socially responsible media would not be reducible to state or capital imperatives (Ibid, 100-101).
Normative theories around the role of media, such as these are significant because
This idea reflects Marxist morality and applies to contemporary capitalist societies, New Zealand included. While some argue that alienation exist in all societies, Marx emphasises capitalist alienation effect on body and mind - exploited individuals develop lust for commodities to extinguish feelings of alienation (Ibid, 51).
Hence, Commodity Fetishism, a theory that suggests social, human relations are magically …show more content…
A heavy reliance on funding from advertisers means that media content is geared toward views not public interest.
Marxist theories are useful in analysing contemporary cultures, through highlighting inequalities of capitalist systems (Ibid, 69). Albeit, it takes a negative standpoint.
Week 4 - New Thoughts on the Public Sphere in Aotearoa New Zealand. Wayne Hope, 2012.
Habermas’ Public Sphere, is an important normative theory, for democratic societies (Thompson, 98). The media ought to mediate between society and state through a public sphere that facilitates unrestricted domain of rational debate, transparency in politics and civic engagement separate from state and market (Ibid, 99)
McQuail 's normative typology, a Galtung 's model extension, highlights subsystems; state, capital and civil society and places media at the centre (Ibid, 96). This model is useful in analysis of how media do, or do not serve civil society - socially responsible media would not be reducible to state or capital imperatives (Ibid, 100-101).
Normative theories around the role of media, such as these are significant because